Following an email from Phil Schiller to a MacRumors reader yesterday addressing a report from The New York Times on Apple's removal of a number of App Store apps focused on screen time monitoring and parental controls, Apple has issued a public statement sharing additional perspective on the situation.
The statement, entitled "The facts about parental control apps," is very similar in its details to the email from Schiller, highlighting how Apple "became aware" over the last year that these apps were using Mobile Device Management (MDM) technology to monitor all of the activity occurring on the user's device or devices used by their family members.
MDM technology is intended for enterprise users to manage their company-owned devices, and Apple says the use of MDM by consumer-focused apps carries privacy and security concerns that resulted in Apple addressing the situation in its App Store review guidelines in mid-2017.
Apple says that it notified developers of apps affected by its crackdown on this disallowed usage of MDM, giving them 30 days to modify their apps before pulling them from the App Store.
Parents shouldn’t have to trade their fears of their children’s device usage for risks to privacy and security, and the App Store should not be a platform to force this choice. No one, except you, should have unrestricted access to manage your child’s device.
When we found out about these guideline violations, we communicated these violations to the app developers, giving them 30 days to submit an updated app to avoid availability interruption in the App Store. Several developers released updates to bring their apps in line with these policies. Those that didn’t were removed from the App Store.
Apple also directly addressed observations in this weekend's report that the move gives the appearance of anticompetitive behavior:
Apple has always supported third-party apps on the App Store that help parents manage their kids’ devices. Contrary to what The New York Times reported over the weekend, this isn’t a matter of competition. It’s a matter of security.
While Apple is firm in stating that competition did not play a role in its crackdown on these apps, the timing is certainly curious. Apple began the crackdown shortly after rolling out its Screen Time feature in iOS 12 last September, despite several of these apps having used MDM for a number of years.
Developers quoted in The New York Times and who have spoken to MacRumors have also expressed frustration with Apple's original communication on the issue. The developers detailed multiple attempts to obtain more information on exactly what changes needed to be made to their apps, but Apple's support staff reportedly either failed to respond or provided unhelpful and non-specific responses before pulling the affected apps.
Top Rated Comments
That 30% cut Apple takes from every transaction is supposedly there to support the App Store ecosystem. The review process is supposed to be screening apps for quality and conformance to rules and guidelines. Where is all that money going? It certainly isn't going into app discovery or search functionality. To this day, I can search for an app by name, but the top result is an advertisement for something completely different. That's the kind of thing you'd expect from Google, not form from a service that already collects a sizable portion of revenue from the developers on the platform.