Brian Bumbery, a publicist who has worked with with Metallica, Green Day, Madonna, and Chris Cornell, has joined Apple, reports Variety. Bumbery ran his own press firm, BB Gun Press, before deciding to join Apple as a Director of Apple Music Publicity.

Bumbery's hiring comes as Jimmy Iovine, a key Apple Music executive, has completed his transition into a consulting role. Rumors suggested in March that Iovine would step back from daily involvement in Apple Music starting in August to spend more time with his family.

apple music logo
Apple Music's new global head of music is Oliver Schusser, who was appointed to the position in April and reports directly to Eddy Cue.

Bumbery's BB Gun Press company has been working with Apple Music for "many months" according to Variety, so his hire has not come as a total surprise. Prior to starting BB Gun Press, Bumbery spent eight years at Warner Bros. Records.

Top Rated Comments

Naraxus Avatar
73 months ago
Finally somebody who knows that there is more to music then rap & hip hop has joined Apple Music
Score: 13 Votes (Like | Disagree)
2010mini Avatar
73 months ago
Finally somebody who knows that there is more to music then rap & hip hop has joined Apple Music
You mean the guy that worked with U2, Bruce Springsteen, Patti Smith, Meat Loaf, Alison Moyet and a host of other artists? That’s the guy that doesn’t know music outside of rap????

Think you might want to research his legacy.
Score: 5 Votes (Like | Disagree)
SurferPup Avatar
73 months ago
I would like several 'Beats' radio stations. Rename 'Beats 1' to 'Beats Rap' then add the major genres: 'Beats Rock', 'Beats Country', 'Beats Pop', 'Beats Classical', 'Beats Jazz'. Lucky last: 'Beats Club' for techno, trance, dance, electronic with segments for each decade and depending on the local time of day, faster tempo as sunset turns to evening and chillout tracks closer to sunrise. Relevant artists could host with Taylor Swift on air with 'Beats Country' and 'Beats Pop', Australian James Morrison and Emma Pask doing their comical jazz routine on 'Beats Jazz', Bruce Springsteen on 'Beats Rock' explaining the story behind his songs before playing them and Armin Van Buuren replaying the audio content of his concert the following night interjecting with what happened backstage, audience mood, temperature of the night and what the audience didn't see, on 'Beats Club'.
Score: 5 Votes (Like | Disagree)
Teammm Avatar
73 months ago
Finally somebody who knows that there is more to music then rap & hip hop has joined Apple Music
It's the users who stream hip-hop and rap the most. It is a priority because that's what people choose to stream and it is how they make money.
Score: 4 Votes (Like | Disagree)
Blackstick Avatar
73 months ago
These guys are so rich they never really work a Monday-Friday anyways.
Score: 2 Votes (Like | Disagree)
Mike MA Avatar
73 months ago
Let's be honest, the American music industry is the focus because it's the largest market and again where they make money.
If you have just one global service in your portfolio, it doesn't matter which subset is the biggest one in your market. You have to cover and hit the global intersections. I don't have the figures, if let's say > 50% worldwide daily users are located in the US, fair enough....but I doubt. A regional offerings, (e.g. US, Latin America, Europe, Asia, ...) would be the solution. That's my main point. But obviously the break-even of cost and potential revenue seems to high, or other features currently have priority (TV shows...?).

There are many other things featured on Apple Music. You just have to look.
You're basically right on this in regards to Apple Music. But on Beats 1 there's of course no chance to influence the content, that's what most people around the world complain about.
Score: 1 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...