Smart Speaker Survey States iPhone Owners 22 Percent More Likely to Buy Speakers, Favor Amazon Over Google

In January, Voicebot.ai surveyed 1,057 Americans over the age of 18 regarding their ownership or interest in smart speakers, and today the researchers have published their final report with the results. While the data precedes Apple's entry into the market with HomePod in February, it does include a few points of data regarding iPhone/iOS users and their interest in smart speakers, prevalent long before rumblings about Apple's HomePod began.

homepod and echo
Specifically, the Smart Speaker Consumer Adoption Report states that iPhone owners are 22 percent more likely to own a smart speaker compared to non-Apple smartphone owners. Of the smart speakers on the market besides HomePod, iPhone users are 30 percent less likely to own a Google Home and favor devices like Amazon Echo.

voicebot speaker survey 1

Graphs via Voicebot.ai

In fact, Voicebot.ai argued that Apple and Amazon are likely companions in "multi-manufacturer households," where HomePod is purchased as a "luxury item for music listening" and Echo is used for more "utilitarian tasks."

iOS users are attractive consumers and far more likely to own a smart speaker overall, but far less likely to own a Google device. However, the data also suggests that Google is at less risk of losing share to Apple HomePod than Amazon. Apple and Amazon may be the focus of multi-manufacturer households where HomePod is a luxury item for music listening in living spaces while Echo products get placed in the kitchen and bedrooms for utilitarian tasks.

In addition, iPhone owners are a good fit for Amazon because they are far more likely to have made a purchase by voice and more likely the 30,000 Alexa skills offered to Echo users. The favoritism shown by Apple owners to Alexa devices may also appeal to developers. Historically, iPhone app users have been far more valuable to developers on a revenue basis than Android users.

The report has many other interesting tidbits of information, stating that about 19.7 percent of adults in the United States use smart speakers, while 47.3 million have access to one of these devices. This means that they live in a home with a smart speaker, but may not be the primary owner -- a necessary distinction for the survey as smart speakers are "communal devices" used by entire households, unlike a smartphone with one user.

Many consumers own an average of 1.8 smart speakers, most place them in their living room (45.9 percent of owners) or kitchen (41.4 percent), and Amazon remains the dominant player in the market with a 3.5 times larger install base than Google. All of this growth surprised many analysts, particularly compared to growth rates of other product categories.

How does the march to nearly 50 million smart speaker consumers in 3 years compared to growth rates of other communications channels? Television took 13 years, the internet four years, and Facebook just two years. Smart speakers are devices but are growing almost as quickly as social media apps."

Among the most popular use cases, questions, music, and weather commands remain at the top. In total, the researchers said that this data provides the best indication that smart speakers are "being incorporated into everyday lives of consumers," with 63 percent using them daily and 77 percent at least weekly.

voicebot speaker survey 2
For those who don't own a smart speaker, 37.9 percent stated disinterest as their reason, 21.2 percent said they get enough similar features from their smartphone, 16 percent referenced privacy concerns, 11.8 percent said they plan to purchase soon, 8.8 percent claimed they were too expensive, and 4.2 referenced other reasons. For future owners, 9.8 percent expect to make a purchase in 2018, 26 percent of which said they will be purchasing Apple's HomePod.

Related Roundup: HomePod
Buyer's Guide: HomePod (Buy Now)

Top Rated Comments

redneckitengineer Avatar
79 months ago
I fall into the 37.9 that said disinterested. I have no interest in a speaker being anything more than a speaker.
Score: 11 Votes (Like | Disagree)
jona2125 Avatar
79 months ago
Have not setup the HomePod yet but owning Amazon and Google smart speakers, I greatly favor the Google system it just works far better and effectively.
Score: 3 Votes (Like | Disagree)
Stella Avatar
79 months ago
Having used Google Home a lot, and Alexa a bit less, Google Home definitely is the better choice, IMO.
Score: 3 Votes (Like | Disagree)
burgman Avatar
79 months ago
If I could just play Google Music on the HomePod I might get one ...
Is Bluetooth a show stopper?
I have to ask...does ANYONE outside of those of us reading these sites care much about constantly comparing smart speakers? I mean I know they buy them, but article after article comparing them is becoming annoying redundant. This article just expands into more metrics no one cares about. Well, probably not no one, but most.

Do I care what iPhone users prefer in a smart speaker? Nope, and I’ve had one since first iPhone.

Do I care that AI is better in the speakers built for AI? Nope, I like my Homepods just fine.

Oh, and I’ll continue to buy what “I” want, regardless of spin.
[doublepost=1520445110][/doublepost]

I’m sure many have told you this, but you can!
Or not take the time to read something you’re not interested in, then don’t get worked up over it then don’t post how irritated you are.
Score: 2 Votes (Like | Disagree)
jonnyb098 Avatar
79 months ago
So for all the nerds and nay sayers saying Siri is garbage, this graph proves people use mostly basic voice commmands and play music. Obviously Apple knew this (music is the top daily used feature) and used that to go all in on sound quality. But according to all the talking heads Apple has “no idea” what they’re doing and Siri is stupid . No, Siri is perfectly fine for what most people are doing daily with these speakers even if it’s not perfect.

Just like the watch, soon the HomePod will be the top speaker sold and it still isn’t enough to shut people up. There’s a huge market that isn’t tapped and most likely Apple is gonna dominate it in this category. Apple isn’t marketing to geeks , they are a household mass market product company. Either accept it and move on or switch to another platform if it hurts you that bad. Enjoy.
Score: 2 Votes (Like | Disagree)
nsayer Avatar
79 months ago
Was this before or after Alexa started laughing randomly at us?
Score: 1 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...