Hands-On With the New Amazon Prime Video App for Apple TV

The long-awaited Amazon Prime Video app for the Apple TV finally debuted today after a wait that spanned six months since it was first teased at WWDC.

Apple's set-top box is one of the last platforms to support the Amazon Prime Video app, which is now available on third, fourth, and fifth-generation Apple TV models. We spent the afternoon checking out the new app for a hands-on look at its feature set.


If you've used the Amazon Prime Video app on an iOS device or on another platform like a console, the interface will be immediately familiar, organized into sections that include Originals, Movies, TV, Kids, Video Library, and more.

Content available from Amazon Prime Video includes TV shows like "The Marvelous Mrs. Maisel" and movies like "The Big Sick," with Amazon adding new options on a regular basis. Amazon Prime Video requires an Amazon Prime subscription, priced at $99 per year or $10.99 per month.

Movies and TV shows in Amazon Prime Video can be added to your Watchlist, which is synced across all of your devices, and the Apple TV's Siri Remote can be used to search for Amazon content from within the app.

Universal Search is also supported, so Amazon Prime Video content will come up in systemwide searches on the Apple TV, and integration with Apple's dedicated TV app is included in countries where the TV app is supported, with access to Up Next syncing and content recommendations.

Integration with the TV app is nice, as is Universal Search, because both features let you access Amazon content without needing to use the Amazon Prime Video interface.

For the 4K Apple TV and supported television sets, supported Amazon Prime Video content plays in 4K HDR.

Amazon Prime Video for Apple TV is available in more than 100 countries, and it is also available on iOS devices. [Direct Link]

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

69Mustang Avatar
82 months ago
A pretty pointless application for the Apple TV 4K given that the all modern 4K TV's have the ability to run the Amazon Prime Video application within their own OS anyways.
You've obviously never met an Apple fan. If it ain't coming through Apple hardware, it ain't coming through.:D
Score: 31 Votes (Like | Disagree)
Rainshadow Avatar
82 months ago
A pretty pointless application for the Apple TV 4K given that the all modern 4K TV's have the ability to run the Amazon Prime Video application within their own OS anyways.
Have one of those TVs. The UI sucks on mine. This will be a welcome way to avoid it. Maybe others aren’t as difficult.

Also, this will put all my content in one place. Easier and more familiar.
Score: 30 Votes (Like | Disagree)
Kabeyun Avatar
82 months ago
A pretty pointless application for the Apple TV 4K given that the all modern 4K TV's have the ability to run the Amazon Prime Video application within their own OS anyways.
Have to disagree. It’s really convenient not to have to navigate to different devices for different content. My ATV is my media hub including all our own (via the Plex app) and I certainly don’t want to have to be changing inputs just for Amazon VOD. Your scenario might be fine if you use a smart TV for all your digital media, but in that case I suggest that an Apple TV itself is pointless. Even before 4K, the market was filled with smart TVs with built-in access to a host of video sources, but I don’t think an Apple TV, or any other set top box or stick, was pointless then. Just my opinion.
Score: 21 Votes (Like | Disagree)
Hanterdro Avatar
82 months ago
Shame on you macrumors... not a single word about the missing 5.1 sound...
Score: 20 Votes (Like | Disagree)
Hoosier317 Avatar
82 months ago
It has crap, no 5.1 audio, and you dont mention it.

Paid shill article...

You should be embarrassed.
...you do realize that Amazon's tech specs for the app on the Apple TV state that it is supposed to have 5.1 audio, right? It isn't working and that is clearly just a bug of some sort. It wasn't something that was left out or some type of shortcoming. It will likely be corrected within the next few days. The app was only launched this morning. Nothing about that makes this a "paid shill" article. Calm down.
[doublepost=1512606331][/doublepost]
The nice part about having this is that I don't need to switch inputs anymore. Luckily I don't care for HD audio.
No streaming services offer HD audio anyway, nor does the Apple TV itself. What are you even talking about?
Score: 14 Votes (Like | Disagree)
iapplelove Avatar
82 months ago
I was surprised to see it installed on my Apple TV 3rd gen tonight.
Score: 13 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Generic iOS 18 Feature Purple

iOS 18 Will Finally Bring This Android Feature to iPhone

Monday March 25, 2024 6:42 am PDT by
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
iphone reasons to upgrade

Apple Outlines 'Reasons to Upgrade' Your iPhone on New Website

Monday March 25, 2024 12:53 pm PDT by
Apple today added a "Why Upgrade" section to its website, which is aimed at encouraging customers with older iPhones to upgrade to a newer model. The website allows customers to compare the iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Each comparison shows what new features someone with an older...