Apple Glasses Rumors Resurface as iPhone Supplier Tapped to Make Parts for Augmented Reality Product
Catcher Technology, a Taiwanese company that manufacturers metal casings for Apple products like iPhones, iPads, and MacBooks, will make parts for an augmented reality product, according to Nikkei Asian Review.
Catcher chairman Allen Horng reportedly said augmented reality products "need to look good" and "be light enough to wear."
"Based on what we have learned, [new AR products] need to look good and be light enough to wear ... that makes the casings for such device very complicated to manufacture and there are still a lot of challenges to overcome currently," Catcher Chairman Allen Horng told analysts and reporters in an earnings conference on Tuesday.
Horng would not disclose which company was behind the augmented reality product, but given the comments and Catcher's relationship with Apple, the report has reignited speculation about so-called Apple Glasses.
Apple is reportedly exploring digital glasses that would connect wirelessly to iPhones and "show images and other information in the wearer's field of vision." The company supposedly has prototyped "several different kinds" of wearable augmented reality products, but a launch is still far away.
Apple CEO Tim Cook, who has repeatedly expressed a "profound interest" in augmented reality, recently said "the technology itself doesn't exist" to make the glasses "in a quality way." He said there are "huge challenges" with "the display technology required, as well as putting enough stuff around your face."
Jeff Pu, an analyst at Taipei-based Yuanta Investment Consulting, believes Apple's glasses will go on sale as soon as the end of 2019. Earlier reports mentioned 2018 as a possible timeframe, but that sounds increasingly unlikely.
Today's report marks the second time Catcher Technology has surfaced in the Apple rumor mill this week. KGI Securities analyst Ming-Chi Kuo on Monday said the company will supply Apple with "more complex" metal frames for iPhones launching in 2018 for the purpose of improving cellular signal and data transmission.
Popular Stories
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...
Top Rated Comments
Apple has a history of taking big pokes at what they don't have for sale now but then seeming to forget such messaging as soon as they roll out their versions of the ridiculed.
I have a hard time myself seeing glasses-based technology go mainstream. But, as is, I think Apple could stick their logo on the ball in a classic ball & chain and the masses would soon be struggling to get from here to there... and seemingly so very proud of it. Then "upgrading" the ball the very next year to get the slightly different colored version. Then "upgrading" the ball again the next year to get the "thinnest ball ever but with the same great weight." Then happily rolling with it when Apple decides to jettison the crucial chain portion to an accessory (upsell) item (sold separately of course). Then, buying multiple chains once Apple decides to roll out the fashion (chain) collection in a variety of colors & finishes.
1) “Apple will never do X.”
Next on deck:
2) “Okay, Apple is doing X, but people will never buy it.”
3) “Everyone buying X are sheep.”
4) “Went ahead and bought X, but *complaint about non-inclusion of outdated technology*”
5) (When next rumor comes along) “Apple was great when it did X, but now it lost its way!”
Always the same cycle every damn time.
Okay I'm done with the puns...in reality I could totally see Apple going this route if they can work out the tech. I foresee a wall of eyeglass options right near the table of watches, where you and your assigned concierge can try out different shapes, sizes, and finishes, and they custom order the glasses for you just like an optician would. The difference here is the tech built into the lenses. If the product can be developed successfully it would continue to move Apple Retail into becoming a focus (hey, another pun!) of style and personal appearance, not just tech.
...I'll hand you a dictionary.