Chipotle's All-New Order-Ahead App Launches With Support for Apple Pay
Chipotle Mexican Grill today launched a significantly redesigned mobile ordering app for iPhone and Android smartphones.
The app has a streamlined user experience and several new features, including quick reordering of favorites or recent orders, a more user-friendly store locator, and the ability to receive, store, and redeem Chipotle offers.
The app's order-ahead functionality also supports mobile payment services Apple Pay and Android Pay. To accommodate online orders, most Chipotle restaurants are now equipped with a dedicated line for customers using the app.
Chipotle's new app was developed by Deloitte and is rolling out now on the App Store [Direct Link] for iOS devices.
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Top Rated Comments
More so than norovirus, I am more concerned with decreased food quality. In northern California, the food quality has taken a nose dive, with more stale ingredients (rice that tastes like it was cooked more than 4 hours ago, overcooked meat, mushy salsa) and smaller portion size.
These days, if I were to patronize a Mexican chain, my default is Rubio's.
Chipotle charges $2.10 for chips and salsa and guacamole is whopping $2.10 for ultra tiny scoop, or about $13 total.
At the same time, I've never chosen one retailer (who accepts Apple Pay) over another retailer who doesn't accept it, merely because of that.
While Apple Pay may be convenient (to be honest, getting a credit card out of my wallet isn't exactly hard), I don't see it as a way to increase sales. Just as another way to pay for something you were going to buy already.