Twelve South today announced the launch of the Curve, a new stand based on a simple, classic design.

Described as an "elegant" stand that's designed to complement the lines of an Apple notebook while elevating it to an ideal angle, Curve comes in a matte black aluminum that matches well with the Space Gray MacBook models.


Curve elevates the screen by 6.5 inches while keeping 70 percent of the base of the MacBook exposed through its open bottom, which allows for better cooling.

According to Twelve South, the Curve is based on the iCurve, the first stand ever designed by Twelve South co-founder Andrew Green back in 2003. The new design is also meant to pay tribute to Apple Park, Apple's new campus that houses a ring-shaped main building.

curvetwelvesouth

I knew someday I wanted to refresh the classic design for the modern Mac universe. In thinking about bringing it back to market, I visualized Curve as a thin metal ribbon - kind of like a Möbius strip. Utilizing aluminum with a matte black finish, Curve is a fresh remix of the original classic that looks simply stunning, especially when supporting the new Space Grey MacBooks.

Curve weighs in at 1.43 pounds and is a desktop accessory that's designed to work with the latest MacBook and MacBook Pro models.

Curve can be purchased from the Twelve South website for $49.99. It's also available from some Best Buy retail locations.

Top Rated Comments

Dilster3k Avatar
87 months ago
Would've been nice if the stand incorporated some sort of mechanism to run cables through and attach them, to clean the look up.

Something like this;
Score: 3 Votes (Like | Disagree)
bladerunner2000 Avatar
87 months ago
Meh. Rain Mstand has been out forever and looks much sturdier

Score: 3 Votes (Like | Disagree)
Chancha Avatar
87 months ago
I actually bought the originally acrylic iCurve stand in 2003 and am still using it. Over its lifetime I already went through iBook G3, MacBook black, unibody MBP, and then a retina 15", and it still stands perfectly upright while looking gorgeous. There is something beautiful about its design, which I think the later versions never manage to match.

Score: 3 Votes (Like | Disagree)
44267547 Avatar
87 months ago
$49.99 are you outta your mind??
Twelve South makes very nice products that are durable and well constructed. There are cheaper options, but you will receive cheaper results in return.
Score: 2 Votes (Like | Disagree)
longofest Avatar
87 months ago
I still own my iCurve, though I don't use it actively.
Score: 2 Votes (Like | Disagree)
justperry Avatar
87 months ago

I knew someday I wanted to refresh the classic design for the modern Mac universe. In thinking about bringing it back to market, I visualized Curve as a thin metal ribbon - kind of like a Möbius strip. Utilizing aluminum with a matte black finish, Curve is a fresh remix of the original classic that looks simply stunning, especially when supporting the new Space Grey MacBooks.
F...that, did Jony ive find a new job.
Score: 2 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
apple leak feature blue

Apple Sues Former Employee for Leaking iPhone's Journal App and More

Thursday March 28, 2024 10:45 am PDT by
Apple this month sued its former employee Andrew Aude in California state court, alleging that he breached the company's confidentiality agreement and violated labor laws by leaking sensitive information to the media and employees at other tech companies. Apple has demanded a jury trial, and it is seeking damages in excess of $25,000. Aude joined Apple as an iOS software engineer in 2016,...