Apple Wins 'Gold' Customer Service Award From Twitter
Twitter today announced the results of its first ever #Awards initiative, naming Apple as the top customer service provider on the social networking platform.
Apple was awarded with the "Gold" #Customer award for the @AppleSupport Twitter account, which Apple uses to quickly respond to customer service requests. According to Twitter, the @AppleSupport account ranks #1 among support accounts for average engagements and average engagements for followers, racking up 150,000 likes and retweets since its launch.
The average online customer service response time is a long, grueling 17 hours. Hours! @AppleSupport decided to do something about that sad stat and use Twitter to respond to customer inquiries and comments. Because of the live nature of Twitter they are also able to pick up conversations with customers at any time, and incorporate rich media into responses to provide even more help to people when and where they need it most.
Apple launched its Apple Support Twitter account in March of 2016, marking its first support account on a social networking site. Apple uses the Apple Support account to answer customer questions, offer support, and provide Apple customers with tips and tricks on using Apple products.
Apple interacts directly with customers through the Apple Support Twitter account and provides quick solutions to problems, often responding to requests in a matter of minutes during the hours of 5:00 a.m. to 8:00 p.m. Pacific Time.
Since its March launch, Apple Support has gained more than 524,000 followers and has shared dozens of useful product tips that often garner hundreds of likes and retweets.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Top Rated Comments