New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Store Goes Down Ahead of Today's 'Let Us Loop You In' Event

Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "Let Us Loop You In" media event at its Cupertino campus, where Tim Cook's executive team is expected to announce the new 4-inch iPhone SE, 9.7-inch iPad Pro, and Apple Watch updates.

Apple-Store-Down-March-2016
Apple's special event starts at 10 a.m. Pacific, with a live stream (spoiler free) available on Mac, PC, iPad, iPhone, iPod touch, and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates in 140 characters or less through our @MacRumorsLive account on Twitter.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone, iPad, and Apple Watch sections for the latest discussions.



Top Rated Comments

(View all)

14 weeks ago
New Macs please.
Rating: 37 Votes
14 weeks ago
Never have I cared so little about an Apple event. It's either I'm getting old or Apple's getting boring.
Rating: 33 Votes
14 weeks ago
Every year, the growing refrain of "where the hell is the innovation?" from the peanut gallery gets louder.

I sincerely hope they have more than watch bands to talk about.
Rating: 26 Votes
14 weeks ago
I'm a stickler for tradition. Mandatory post.



I'm hoping for new Macs.
Rating: 16 Votes
14 weeks ago
That is surprisingly early especially considering that the rumours are pointing to very weak announcement.
Not an event that I am excited about but I hope there will be few surprises.
Would love to see rMBP 17 brought back to life :D
Rating: 13 Votes
14 weeks ago
The site came back for a quick second. Caught this:

Rating: 10 Votes
14 weeks ago
new macs please
Rating: 10 Votes
14 weeks ago

One more thing...?

We have some more watch bands.. with 2 colors!
Rating: 9 Votes
14 weeks ago
wow, they are taking it down early before the event. Loosing a couple of hours of sales right there.
Rating: 9 Votes
14 weeks ago
One day they'll upgrade their e-commerce systems so that they don't need to take the store offline for several hours when making changes, and we won't have this excitement leading up to a keynote...
Rating: 8 Votes

[ Read All Comments ]