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Apple to Lure Android Users to iPhone With New Trade-In Program

Apple plans to lure Android switchers to the iPhone by offering them Apple gift cards in exchange for their Android devices, reports 9to5Mac. The gift cards will be available under a new recycling and trade-in program that will provide in-store credit for users who trade in old smartphones, including those that come from rival smartphone manufacturers.

The new program will work similarly to Apple's existing trade-in program, which provides users with gift cards for older Apple devices that can be used towards a new purchase. Value of the gift cards provided to Android switchers will vary based on the individual device, its age, and its condition.

appletradeinprogram
Apple has been making efforts in recent months to attract users switching from Android devices. In addition to this new trade-in program, the company has also created a detailed guide that walks Android users through moving data from their Android devices to the iPhone.

Following the launch of the iPhone 6 and 6 Plus, Apple CEO Tim Cook said the devices had brought the highest Android switcher rate Apple had seen in three years. At the time, Cook also said he expects to see more customers switching over to iPhone.

Apple retail employees will begin receiving training on the new trade-in program this week and it will launch in the near future.



Top Rated Comments

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20 months ago

Didn't Microsoft do this a couple of years ago?


No - Microsoft has never given Apple Gift cards in exchange for Android phones. ;)
Rating: 38 Votes
20 months ago

I can hear the Imperial Death March for Android.... Android is definitely on it's last legs.


Thank you for that joke....my Monday just got better!
Rating: 22 Votes
20 months ago

As much as I'd like to see Android disappear forever, its not quite on its last legs yet. Samsung however...


Just one question.

What's the benefit, to you as an Apple user/fan or to the millions of mobile consumers worldwide, if a prominent ecosystem or platform disappears forever (your words)?

Sounds like an emotional and frankly irrational statement that doesn't serve to progress the industry as a whole. Allegiances aside, continued evolution and improvement benefits most from feverish, unrelenting competition to best competitors.

Bring on improvements from everyone, we'll all be happy they did!
Rating: 16 Votes
20 months ago

Then where will Apple get all of their good ideas? :(


I think you got that backwards.
Rating: 11 Votes
20 months ago

I can hear the Imperial Death March for Android.... Android is definitely on it's last legs.


As much as I'd like to see Android disappear forever, its not quite on its last legs yet. Samsung however...


Then where will Apple get all of their good ideas? :(
Rating: 10 Votes
20 months ago

I think you got that backwards.


Mmm nope, pretty sure I got that right the first time.

Most of Apple's highly touted features made their debut on Android and Samsung devices first. We iOS users owe quite a lot to Google and Samsung.
Rating: 10 Votes
20 months ago
I can hear the Imperial Death March for Android.... Android is definitely on it's last legs.

Rating: 9 Votes
20 months ago

Mmm nope, pretty sure I got that right the first time.

Most of Apple's highly touted features made their debut on Android and Samsung devices first. We iOS users owe quite a lot to Google and Samsung.


I think you got that backwards.


here we go again on this merrygoround.

why can't we just all finally just ****ing admit that all these companies borrow ideas constantly from eachother. cause thats what tech companies do. they borrow and build off eachother and drive competition.

it is good for everyone.

and holy crap bbeagle, you never get tired of trolling the same old crap do you
Rating: 9 Votes
20 months ago

here we go again on this merrygoround.

why can't we just all finally just ****ing admit that all these companies borrow ideas constantly from eachother. cause thats what tech companies do. they borrow and build off eachother and drive competition.


The internet is built on strife and boobs, Vic. You can't honestly expect everyone using it to suddenly mature, and start thinking sensibly. The whole thing would burst into flames, and kill us all.
Rating: 9 Votes
20 months ago

Mmm nope, pretty sure I got that right the first time.

Most of Apple's highly touted features made their debut on Android and Samsung devices first. We iOS users owe quite a lot to Google and Samsung.


Somehow I doubt you're an iOS user. Let's not forget that without Apple, Android wouldn't exist in its present form.
Rating: 8 Votes

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