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Apple Begins Animating Landmarks in Maps, Starting With London Eye and Big Ben's Clock

Apple yesterday updated its 3D "Flyover" map of London, adding animated images onto popular London-based attractions that result in real-time moving pictures right inside of the Maps app (via The Daily Mail).


The update causes the current time to be showcased on the face of Big Ben's clock tower, and the popular giant London Eye to constantly rotate when users find each structure in the London Flyover map. The feature, according to The Daily Mail, is expected to hit other big cities "within weeks."

Though a straightforward and purely aesthetic update, the addition of real-time animated effects in the Maps app brings a more immersive experience to Apple's mobile map service and could give it a slight edge on competing map apps.

big_ben_clock_apple_maps
Thanks to hefty amount of criticism following the rocky launch of Maps, even resulting in a public letter of apology by Tim Cook, Apple has been steadily attempting to straighten the app's course and win back the users that migrated to services like Google Maps in the intervening years.

Apple has steadily improved the accuracy of its maps, increased the number of points of interest displayed, and improved the quality of its Flyover imagery, while also reportedly working to add new features such as transit directions and indoor mapping information. Apple-leased minivans with equipment rigs on top have also been seen in a number of U.S. cities in recent months, suggesting the company may be collecting street-level imagery to compete with Google's Street View.



Top Rated Comments

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19 months ago
What about actually improving accuracy of maps and POI? (Especially in developing countries where Google is miles ahead)
Rating: 20 Votes
19 months ago
How utterly useless.
Rating: 15 Votes
19 months ago
This is wickedly cool.
Rating: 12 Votes
19 months ago
I can't wait to see the animated Mt Rushmore!
Rating: 12 Votes
19 months ago
Still sweating the small stuff. Love it.
Rating: 11 Votes
19 months ago
About as useful as emoticons.
Rating: 11 Votes
19 months ago
Nice

I for one have been using Apple maps since it first came out with out any problems.

So this is a nice addition
Rating: 10 Votes
19 months ago

What about actually improving accuracy of maps and POI? (Especially in developing countries where Google is miles ahead)


They are and have been updating the accuracy of maps and POI.
Rating: 8 Votes
19 months ago
I'll be honest.

If you don't like this story then I really don't understand why you buy Apple products in the first place.
Rating: 8 Votes
19 months ago
Well thats what I always loved Apple for, the attention to detail and I like to see that they are still looking for the small things again.

Many guys here will probably think its useless or Apple should focus on their wifi or (fill your problem) - but dont worry guys there are sure people at apple looking at your problems.

Just throwing more manpower on many problems doesnt help to solve it.
Rating: 7 Votes

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