Individuals were told that the clone was the iPhone 6 and came with a number of new features, including an eight-day battery life, an "A10" processor, and a high-resolution 8K sapphire display with 3D capabilities. Most people in fact believed those features, with one man proclaiming the phone felt "super fast" and another saying that the display "looked much clearer" than the display on his iPhone 5s.
At one point, a young individual in a crowd asks "How many milliamps does it have?" Morrison replies with "7,000", causing the person to respond "How does that fit in there?!" Others were also told about additional features, with one woman believing that the phone's photos were too high of a resolution for its screen, and a man in awe over the claimed "26-core" processor.
After being asked about Apple's efforts in comparison to Samsung's, one man even claims that the device is "really great" and that Apple has "caught up with this one." Late night talk show host Jimmy Kimmel pulled a similar prank on Hollywood Boulevard last month, with his team showing pedestrians a $20 Casio watch and claiming it to be Apple's long-awaited iWatch.