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Apple Welcomes Beats to the Family as Beats Electronics Closes Its Online Store

Apple today updated its website with a new page celebrating its acquisition of Beats Electronics and Beats Music.
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.

And we can’t wait to hear what’s next.
beats-apple-welcome
The page also links visitors to the the front page of the revamped Beats Electronics website, which contains a message from the Beats team about joining Apple.

As part of these changes, Beats Electronics also has confirmed the closure of its online store. Going forward, all transactions will be handled through Apple's Online Store and customers are advised to contact Apple about purchases made after August 1, 2014.

Apple's acquisition of Beats Electronics and Beats Music is moving forward, with the deal recently receiving regulatory approval from the European Commission. U.S. regulators are expected to weigh in on the deal in a decision to be announced sometime this quarter.

In other acquisition news, Bloomberg also reported that Vivendi sold its 13 percent stake in Beats Electronics to Apple for $404 million. This stake was held by Vivendi's Universal Music Group.

Update 7:48 AM: Apple has confirmed to TechCrunch that U.S. regulators have indeed signed off on the deal, finalizing Apple's acquisition of Beats.

Top Rated Comments

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11 weeks ago
There's something that feels so wrong about this, I don't know what it is but... Feels wrong.
Rating: 37 Votes
11 weeks ago
Sorry I still don't like this.
Rating: 35 Votes
11 weeks ago
I'm all for Apple, Beats Music & Beats Electronics working along side to make even better products & services.
Happy it's now official from Apple.
Rating: 21 Votes
11 weeks ago

Crappy speakers? Sweeet!


The current speakers are terrible. Beats speakers surely cannot be any worse.
Rating: 20 Votes
11 weeks ago

beats speakers on MacBooks soon? ^^


Crappy speakers? Sweeet!
Rating: 18 Votes
11 weeks ago
They really could have spent that $3bn on something better imo... but what do I know.
Rating: 18 Votes
11 weeks ago
In the past, I never tried Beats and I always thought they were overpriced but I've heard from other people how they offer great sound quality. After Apple's acquisition, I thought I'd them a try and see what the fuss is about; returned them back to the store in less than 24 hours.

The headphones themselves don't feel as expensive as the asking price, in fact they feel somewhat cheap, and I'm sorry, but the amount of bass is just terrible. As as a video editor, this ridiculous level of bass takes away from the clarity or feel of the music. After trying them out, I feel they are absolutely overrated. They only work with very few types of music, and they blow in everything else. They kind of feel different from other Apple products.

I know Apple bought them for their services and their marketing value, but the core product of Beats, headphones, are crap. Apple needs to do something about this if they still want to keep the price.
Rating: 17 Votes
11 weeks ago
Brace yourselves, here come the haters.
Rating: 17 Votes
11 weeks ago
Meanwhile, Beats' web designer decided that Times New Roman was the best way to welcome Apple on their website.
Rating: 14 Votes
11 weeks ago

In the past, I never tried Beats and I always thought they were overpriced but I've heard from other people how they offer great sound quality. After Apple's acquisition, I thought I'd them a try and see what the fuss is about; returned them back to the store in less than 24 hours.

The headphones themselves don't feel as expensive as the asking price, in fact they feel somewhat cheap, and I'm sorry, but the amount of bass is just terrible. As as a video editor, this ridiculous level of bass takes away from the clarity or feel of the music. After trying them out, I feel they are absolutely overrated. They only work with very few types of music, and they blow in everything else. They kind of feel different from other Apple products.

I know Apple bought them for their services and their marketing value, but the core product of Beats, headphones, are crap. Apple needs to do something about this if they still want to keep the price.


Thanks for confirming my suspicions about Beats. They sound like the Ghetto Blaster of headphones. Good for c-Rap music but nothing else.
Rating: 13 Votes

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