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Simplistic 'Yo' Messaging App Soars in App Store Charts, Proves Vulnerable to Hacking

The Yo messaging app [Direct Link] debuted earlier this year and recently rocketed up the iOS App Store charts, where it currently sits at number five among top free iPhone apps in the United States. The simplistic app that does nothing more than allow users to ping contacts with a simple "Yo" message may be gaining traction with its quirky ease of use, but a hack, confirmed by Yo founders to TechCrunch, may put users' personal information at risk.

yo-app-screens
According to the TechCrunch report, a student at Georgia Tech discovered a flaw that allows a nefarious user to discover the phone number of another Yo user, spoof a message from any Yo member and send a text-based push notification to recipient devices. Yo founder Or Arbel confirmed to TechCrunch the service was having "security issues," but did not provide details on the vulnerability, only stating that the issues will be resolved soon.
Founder Or Arbel has now confirmed that Yo was “having security issues”.

He told TechCrunch: “Some of the stuff has been fixed and some we are still working on. We are taking this very seriously.”

He said he could not reveal which hacks were still live. He said the company has brought in a specialist security team to deal with the issues

Arbel said he hoped the security problems would be fixed “in next few hours.”
According to Valleywag, the idea for Yo came from Israeli investor and Mobli CEO Moshe Hogeg, who wanted an easy way to communicate with his secretary. Developer Or Arbel ran with the idea and created the Yo app, which Hogeg uses. Life Before Us LLC, the company created by Abel, recently received $1 million in angel funding to continue development of the Yo app.

Top Rated Comments

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18 weeks ago
Yo in hungarian means pointless app with dumb icon!
Rating: 24 Votes
18 weeks ago
SO finally users are so dumb they need a special app for each message they send. I think I will make a "What's up?" app and then a few other apps for sending various replies. I can have an entire ecosystem of message apps: "yo", What's Up", "Hey", "duh" and 50 or 100 others. My new message apps will fill the first 10 screens on the home page.

Do I need to translate these to other languages?

This might work even better in Chinese. I can make a huge pile of "one charter apps."
Rating: 16 Votes
18 weeks ago
So now nefarious hackers can make it seem like you said "Yo" to someone you totally didn't say "Yo" to!

Good god, imagine the disruption! Teen social pecking-orders could be overturned all over the world! Is there no end to the depredations hacker wreak upon us?
Rating: 13 Votes
18 weeks ago
So you help it soar further by writing a story about it and providing a [Direct Link]?
Rating: 10 Votes
18 weeks ago
Why would you ever need this? Some of the stuff and it's popularity is beyond me.
Rating: 10 Votes
18 weeks ago
1 million in angel funding? More like money laundering.
Rating: 9 Votes
18 weeks ago
Yo, who cares?
Rating: 8 Votes
18 weeks ago
what no Yo mama jokes? :D
Rating: 7 Votes
18 weeks ago

"According to Valleywag, the idea for Yo came from Israeli investor and Mobli CEO Moshe Hogeg, who wanted an easy way to communicate with his secretary."

Were I his secretary I'd tell him where he could put his 'Yo'. Sideways.
Rating: 7 Votes
18 weeks ago
99% fake reviews, i tried it and it sucked, dont bother :cool:
Rating: 6 Votes

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