Apple Launches Discounted 8GB iPhone 5c in India

Friday May 23, 2014 8:14 AM PDT by Kelly Hodgkins
In line with an earlier rumor, Apple today launched the 8 GB iPhone 5c in India, reports The Times of India. Apple is offering the phone with a Rs. 4,000 discount ($68), bringing the price down to Rs 33,500 ($572). For a limited time, Apple also is including a free case worth Rs 2,000 with every purchase.

iphone5c
Apple released the 8 GB version of the iPhone 5c earlier this year and brought the phone to more than 16 countries outside the US. Apple introduced this low-capacity model as an affordable option that also is compatible with a growing number of developing LTE networks overseas.

Apple has been expanding its presence in India, bringing back the iPhone 4 earlier this year and growing its network of retail stores in the country. According to Canalys's 2013 estimates, India is the third largest smartphone market in the world and growing. Apple is aware of the opportunity, with CEO Tim Cook reporting in Q3 2013 that iPhone sales in the country increased 400 percent year-over year.

The 8GB iPhone 5c sits at the bottom of the iPhone lineup in India, nestled in between the reintroduced 8GB iPhone 4 (Rs. 22,900) and the 16GB iPhone 5c (Rs. 41,900).

Top Rated Comments

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Posted: 23 weeks ago
That makes the 5C the most overpriced smartphone by a long shot.
Rating: 5 Votes
Posted: 23 weeks ago
500+ USD is a fortune for most of India, i hope they know what they're doing.
Rating: 5 Votes
Posted: 23 weeks ago
$500 for an 8GB anything is just greedy. That's too bad, but becoming normal.
Rating: 5 Votes
Posted: 23 weeks ago
With quality phones like the $199 Moto G and the $149 Moto E, Apple won't be able to get away with these prices forever.

Let's hope they reposition the 5C in September.
Rating: 5 Votes
Posted: 23 weeks ago
Sounds like a real bargain for most of India's population.
Rating: 4 Votes
Posted: 23 weeks ago
Just came back from India, and let me tell you that there is no way in heck this is affordable by the average population. I don't think this will appeal to the norms even with the introduction of iPhone 5C 8GB because it's quite high. There are some decent Android phones that do the job and probably more for around 15,000 INR. Apple won't succeed with this pricing.
Rating: 4 Votes
Posted: 23 weeks ago

500+ USD is a fortune for most of India, i hope they know what they're doing.


There are 1,200,000,000 people in India. Lets assume 0.5% of them are rich. That means 6,000,000 potential iPhone customers. They are selling to the half percent who can afford it. If one one in ten of there rich people buy a $500 phone then Apple takes in about $3B. There are SO MANY people there that even if you sell to only 0.05% of them you still make billions.
Rating: 4 Votes
Posted: 23 weeks ago
Fun fact . The 8gb iPhone had 2gb less actual storage than the 16 gb s5
Rating: 4 Votes
Posted: 23 weeks ago
Another stupid attempt by Apple. Haven't they learned from the iPhone 4 failure?
Rating: 4 Votes
Posted: 23 weeks ago
Why does the 8GB iPhone even exist? The cost difference between 8GB and 16GB of NAND flash is negligible. They could just drop the price of the 16GB model and have their cheap "emerging markets" phone.
Rating: 3 Votes

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