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U.S. Mac Sales Grow 28.5% in Holiday Quarter, PC Market Suffers Worst Decline Ever [Updated]

Apple saw its U.S. PC marketshare rise from 9.9 percent to 13.7 percent in the holiday quarter year-over-year, according to data just released from Gartner. The 28.5 percent rise shows a substantial increase in Mac sales, largely at the expense of HP and Toshiba.

Dell and Lenovo are the only other PC firms who saw significant rises in marketshare in the quarter.
In the U.S., PC shipments totaled 15.8 million units in the fourth quarter of 2013, a 7.5 percent decline from the fourth quarter of 2012 (see Table 2). Despite a 10.3 percent decline in shipments, HP continued to be the No. 1 vendor in the U.S., as it accounted for 26.5 percent of shipments.

"Holiday sales of technology products were strong in the U.S. market, but consumer spending during the holidays did not come back to PCs as tablets were one of the hottest holiday items," said Ms. Kitagawa. "We think that the U.S. PC market has bottomed out. A variety of new form factors, such as hybrid notebooks, drew holiday shoppers' attention, but the market size was very small at the time. Lowering the price point of thin and light products started encouraging the PC replacement and potentially some PC growth in 2014."
Gartner 4Q13 us
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q13 (Thousands of Units)

The U.S. PC market fared slightly worse than the global market, dropping 7.5 percent in unit sales, from 17.07 million units last year to 15.8 million units this year. Continuing a trend from the last several quarters, tablets have continued to eat into PC sales and though hybrid tablet-notebooks have appealed to some shoppers, the market size for those devices remains very small. As a result of the demand for tablets, the overall PC market saw its worst unit decline in history.

Gartner 4Q13 us trend
Apple's U.S. Market Share Trend: 1Q06-4Q13 (Gartner)

It's important to note that this data is preliminary -- last year, Gartner revised its preliminary Apple numbers from 12.3% down to 9.9%, likely because last year the newly introduced iMac was in extremely short supply.

Apple's US PC marketshare has seen consistent growth over the past seven years, rising from just under 5 percent to the current 13.7 percent.

Update: IDC has released its own estimates of PC shipments for the fourth quarter of 2013, painting a very different picture of Apple's performance. According to IDC, Apple shipped only 1.6 million Macs in the U.S. during the quarter, compared to Gartner's estimate approaching 2.2 million units. IDC's estimate puts Apple's share of the U.S. market at 9.3%, with the company falling into fourth place after being passed by Lenovo.

Apple will report its official earnings for the quarter on January 27, providing some insight into whether Gartner's or IDC's estimates are closer to reality.

Top Rated Comments

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7 months ago

Thank you MS for Windows 8! More and more will come....


Indeed. I've been Windows user for 15 years. I've switched to Mac OS X and I couldn't have been happier.
Rating: 60 Votes
7 months ago
Thank you MS for Windows 8! More and more will come....
Rating: 46 Votes
7 months ago

Indeed. I've been Windows user for 15 years. I've switched to Mac OS X and I couldn't have been happier.


I like MS Windows 8 commercial... "It's the same experience on all devices." Yeah the same horrid experience on all their devices. At least MS is constantly horrible.

Again, thank you MS for making every PC and Tablet user flock to Apple. LOL
Rating: 33 Votes
7 months ago
As expected.
Rating: 16 Votes
7 months ago

they FINALLY came to their senses ad made a new Mac Pro.
At the very least it had a halo effect


I don't think the Mac Pro had any significant effect on these numbers, halo or real.
Rating: 12 Votes
7 months ago
Because people really don't need PC's anymore in their homes. Tablets will do just fine. Email, Facebook, music/radio, casual gaming, calenders, note taking - all just fine on a tablet.

PC's/Macs are only need for power users (video, photographers, hardcore gamers, business users on Excel, etc.)
Rating: 12 Votes
7 months ago

I like MS Windows 8 commercial... "It's the same experience on all devices." Yeah the same horrid experience on all their devices. At least MS is constantly horrible.

Again, thank you MS for making every PC and Tablet user flock to Apple. LOL


I wouldn't even go as far as to say that it's Windows 8 that's causing the decline. I am using a Dell Venue 8 Pro now and it's the best tablet experience I've ever had hands down. Better than an iPad or Android tablet.

Windows 8 functions as advertised, the app selection is a moot point, and Windows has gotten Apple beat by a mile in terms of being able to switch into and out of a fully touch or mouse and board UX/UI. Even with dual displays plugged into an 8" tablet I can get a touch UI on one screen and a full desktop experience on the other. The machine runs Photoshop without a hitch while running other light apps. I've coded websites and made GFX in Illustrator. Lightroom, and it's hungry hippo self, runs decently, but don't load up the library.

Then there's games, where Civ 5 does a fantastic job both in the touch and desktop UI.

Now the hardware . . . . . that's another story. I've already had three Dell related hardware glitches with this thing that the normal user wouldn't have been able to recover from.

Eventually there will be just Macs, tablets, and home-built PCs.


I don't even think there will be too many Macs.

The way things are going in the high end market, which usually trickles down to the average user, everything is moving to zero client. Where the grunt of the work is handled by servers that just stream pixels to end users. The 48 core 256GB of RAM servers that Dell and HP make are far better at handling any task you can throw at them.

Soon, even the laptop will be a novelty.
Rating: 9 Votes
7 months ago
I thought Mac sales were declining last year; maybe there was turnaround in December.
Rating: 7 Votes
7 months ago

Funny how things are different from other analyst.

Apple drops to fourth place in U.S. PC shipments for Q4 2013 with 5.7% drop in shipped units

http://9to5mac.com/2014/01/09/apple-drops-to-fourth-place-in-u-s-pc-shipments-for-q4-2013-with-5-7-drop-in-shipped-units/


That's a radical difference in opinion. Gartner says 2.2 million with 13.7% market share. IDC says 1.6 million with 9.3% market share. Somebody is way off the mark.[COLOR="#808080"]

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I haven't seen the need to buy a new desktop in 4 years and while I want to replace my Macbook, Apple somehow manages took make each new generation less desirable.


I know, right? Thinner, faster, lighter, higher-res displays, longer battery life. Who wants all that junk? ;)
Rating: 7 Votes
7 months ago
I can understand why. I have both windows 8 and and a Macbook pro...and I like OSX so much that I had to make my windows machine dual boot Mac and Windows.
Windows 8 is not that bad, but the start menu leaves much to be diesired. OSX has a clean looking, professional interface that many people seem to love.
Rating: 6 Votes

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