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Facebook Unveils Video on Instagram, Offering 15 Second Clips with Filters and Stabilization

Facebook today hosted a press event at its Menlo Park campus to unveil new video capturing capabilities for image sharing product Instagram, which Facebook acquired back in April of last year.

As expected, Instagram will now support short video uploads, positioning it as a serious competitor for Twitter's Vine, which allows users to capture six seconds of video footage.

To use the new video capabilities, users will tap on the capture button, which adds a new video icon to activate video mode. Holding down on the video icon will allow users to take up to 15 seconds of footage, more than double the time that Vine permits.

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As with Vine, Instagram users can capture collages of video, taking a few seconds of footage at a time before moving on to a different angle or shot. Instagram also includes simple editing tools, allowing users to remove unwanted clips.

In addition to intuitive editing tools, Video for Instagram includes 13 new custom filters that have been specially designed for video plus “Cinema,” which is cinematic stabilization for videos that will “change video forever.” In an on-stage demonstration, Cinema provided sample videos with a noted improvement in stability, heavily cutting down on motion blur.

Unlike Vine videos, Instagram videos play just once right inside the Instagram feed and do not loop. Videos will have a cover photo and will be displayed alongside photos.

While on stage, Instagram co-founder Kevin Systrom also revealed some usage statistics. Instagram now has 130 million active members that use Instagram every month, and those users have shared more than 16 billion photos. The service also receives more than a billion likes per day.

The newly updated Instagram 4.0 with video is available now on the App Store for free. [Direct Link]

Top Rated Comments

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14 months ago
Still can't use an existing video. Useless.

If I see something awesome happening, I want to take a video with the normal camera app, so it will be saved at full resolution, and so I have as much recording time as I need.

Why don't Vine and Instagram then let you select the best 15 seconds out of the longer video you took?

Fail.
Rating: 18 Votes
14 months ago
Well, Vine is going to die now.
Rating: 14 Votes
14 months ago
Didn't there used to be another app called Instagram? It was a nice, simple app that let you add retro effects to your photos. I wonder whatever happened to it :rolleyes:
Rating: 12 Votes
14 months ago
When Facebook bought Instagram, I was confused as to why people were freaking out and immediately deleting it from their phones.

I think I now understand...
Rating: 11 Votes
14 months ago
Wow, so, they just made a vine clone inside instagram that doesn't loop. So, how does this add anything beneficial to their service?
Rating: 10 Votes
14 months ago
u need a presentation for that?
Rating: 8 Votes
14 months ago
I don't think this is amazing.

But some of the responses in this thread are hilarious.

It's different from Vine because - it's integrated with FB, not twitter. It's 15 seconds - which might not seem like a big deal - but it can be. You have video filters and stabilization - something Vine doesn't have.

Both are viable products and serve different purposes. Just because there's more than one app or service doesn't mean there shouldn't be any others. Should BOX not exist because DropBox does? Should iRadio not exist because Pandora does? Should Yahoo Mail not exist because GMail does?

Don't like it - don't use it. Simple as that.
Rating: 7 Votes
14 months ago
So 15 seconds not 7 like Vimeo or whatever Twitter allows. Big amazing improvement!
Rating: 6 Votes
14 months ago

I agree people in these forums bash anything not Apple related. Millions of people will use this and love it. There is nothing to criticize unless you've used it.


People in these forums bash anything is more like it.
Rating: 6 Votes
14 months ago
I'll make a service that allows 20 second videos, and I'll beat them both! Take that, no one though of that before!
Rating: 6 Votes

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