2013 Internet Trends Report: Mobile Growth Soars, Tablet Shipments Surpass PCs in Less Than 3 Years

At the All Things Digital D11 conference today Kleiner Perkins Caufield & Byers partner Mary Meeker published her 2013 Internet Trends report, a 117 slide presentation that covers a range of topics from Internet usage and traffic to mobile device growth trends.

Unsurprisingly, mobile adoption continues to grow. Both Apple and Samsung have experienced enormous smartphone market share unit growth over the past two years, with Apple going from 16% share in Q1 2010 to 22% share in Q4 2012 and Samsung growing from 4% to 29% during the same time period.

applesamsung
Tablet growth has exploded as well, outpacing even smartphone growth. When comparing the first 12 quarters after launch, iPad shipments ramped up three times more quickly than iPhone shipments.

tabletgrowth
In fact, tablet shipments surpassed both desktop PC and notebook shipments in the fourth quarter of 2012, less than three years after tablets surged in popularity. A similar report from IDC earlier this week confirms the rapid tablet growth, estimating that yearly tablet shipments will surpass notebook shipments by 2013 and the total PC market in 2015.

tabletshipments
Other highlights from the report include overall smartphone growth, which is up 28% year over year in the United States and 31% in China, and mobile internet traffic, which now accounts for 15% of total global internet traffic.

Top Rated Comments

samcraig Avatar
141 months ago
I like that Apple was labeled as growing rapidly at 1.4x and Samsung's is seemingly marginalized at 7x.

"Both Apple and Samsung have experienced enormous smartphone market share unit growth over the past two years"

Apple has experienced fantastic growth. Samsung - quite honestly has exploded.
Score: 17 Votes (Like | Disagree)
M-O Avatar
141 months ago
It's a good thing Tim Cook said last night he doesn't care about Market Share because he's getting A** Whipped by Samsung.

He should have elaborated a little more last night how Apple can be like Samsung...

iOS better be more than Flat because that's what Apple iOS sales are.

It's OK, Tim doesn't care. He just wants developers to make money, he doesn't care how much Apple makes.

Worst interview ever last night. He was defensive all night and just kept spouting the same BS as in the last earnings report.

on behalf of the internet, i give you a swift kick in the nuts.
Score: 15 Votes (Like | Disagree)
Renzatic Avatar
141 months ago
No.

I just think comparing Apple and Samsung is like comparing sales of Porsche and Ford.

If Porsche had a market share matching Ford, that would be considered more significant even if Ford had a slightly larger share. But that comparison wouldn't say alot since they sell to entirely differnt markets.

Remember this. If you ever think about making a car to computer analogy...don't. They're not apt at all.

Apple hardware might sport a slightly better build quality than most of the competition, but they cost about the same, and use roughly the same parts. If this were the case with the car market, then a Porsche and Ford would both cost about $15,000, but the Porsches have better bumpers and look nicer.
Score: 10 Votes (Like | Disagree)
samcraig Avatar
141 months ago
No.

I just think comparing Apple and Samsung is like comparing sales of Porsche and Ford.

If Porsche had a market share matching Ford, that would be considered more significant even if Ford had a slightly larger share. But that comparison wouldn't say alot since they sell to entirely differnt markets.

Samsung and iPhone sell to the same markets. You can get both Samsung and Apple phones for free (at least here in the US for example).

Apple isn't a luxury product. You can get them at Walmart. A comparison of Apple to Samsung relating to Porsche and Ford doesn't work as analogous.
Score: 8 Votes (Like | Disagree)
samcraig Avatar
141 months ago
This is why Apple takes patent violations very seriously. Technological innovations and design and ease of use features stolen and put on a cheaper product makes a difference. China and other eastern Asian nations like Korea have a long history of stealing trade secretes rather than self innovation. The very history of the start up of Samsung and their corporate culture in the 1970’s was to study televisions of the day improve and add on top of the existing technology. This is how they came to be and many other Television companies who could not compete with the low prices died out. I see a lot of comments here the don’t take these facts in account when people discuss how apple is being frivolous. If you love Apple and want it to be around 20 years from now, hope they don’t do to cell phones, tablets and computers what they did to the TV markets.

Wow - and this has what to do with what in this thread? Or did you just want to rant?
Score: 7 Votes (Like | Disagree)
4TheLoveOfTech Avatar
141 months ago
Market Share

It's a good thing Tim Cook said last night he doesn't care about Market Share because he's getting A** Whipped by Samsung.

He should have elaborated a little more last night how Apple can be like Samsung...

iOS better be more than Flat because that's what Apple iOS sales are.

It's OK, Tim doesn't care. He just wants developers to make money, he doesn't care how much Apple makes.

Worst interview ever last night. He was defensive all night and just kept spouting the same BS as in the last earnings report.
Score: 6 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...