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Is ASUS Trying to be Apple?

If it was just their MacBook Air-alike, we might have let it pass. But after we saw the ASUS Chairman's Computex presentation and "Behind the Scenes" video, it seems that ASUS is trying hard to be like Apple. Here is ASUS Chairman Jonney Shih revealing their one more thing at the Computex press conference:
At the end of the Asus press conference at Computex 2011, Chairman Jonney Shih waited until the very last minute to unveil the best product of the night: The Asus PadFone, a convergent device that docks a smartphone into the back of a slate so that they can be used together as a single device.

Note the staged phone call comes from "Steve". And here's their "behind the scenes" video, complete with interview with the designer:



The video ends:


There's nothing particularly wrong about trying, though they do come across as a Bizarro Apple.

Top Rated Comments

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26 months ago
Well, that was awkward....
Rating: 12 Positives
26 months ago
lol @ the "padfone" at the end. ASUS has a serious case of Apple envy alright.
Rating: 8 Positives
26 months ago
Is it racist that I found those videos hilarious?

I think ASUS is on to something, the pad and the phone experience SHOULD be connected and I think going forward will be more and more. Slapping your phone inside of your tablet isn't the best solution though. In fact, it's a little silly.

But that wasn't even the hilarious part.

And to be honest, while funny, the engrish wasn't the hilarious part either.

I think the hilarious part was the dense amount of fail located throughout all of that. It was just sopping wet with fail.
Rating: 8 Positives
26 months ago
Wait. So, if a CEO of a company gives a presentation to show off a new product, they are automatically copying Apple? Geez, give the guy a break. Most people on here wouldn't have the stones to go up on stage in front of the world and give a presentation in a non-native language. Be a little more tolerant. And waiting to the end of a presentation to unveil a flagship product is hardly unique to Steve Jobs. That said, I do think that little Igor guy is slightly creepy.

The "behind the scenes" video is not copying either. It seems just like an informative marketing video. Should they have made some cheesy video chock full of special effects and futuristic robots instead?

As for the product, its a great idea. The ability to share internet access between 2 devices is great. If Steve Jobs had thought of this, many of you would be saying buzzwords like "revolutionary" or "game-changing". The fact that I need separate internet access for my iPhone and iPad is idiotic. As for the design of this "PadFone", it doesn't look that hot. Looks clunky. It would have been better to have the phone part attach into a recessed bay, not sticking out,
Rating: 6 Positives
26 months ago
If you can't innovate, you have to imitate.
Rating: 6 Positives
26 months ago

It happens more that you might think. I'm studying this at the minute. The tiger economies import the technology from innovators, break it down, work out how to do it cheaper, and then copy the ideas for a lower price.

Toyota had the same problem. It discovered a company called Cherry, who had taken one of their cars, torn it down and then recreated it to the exact specs with just larger headlights to differentiate.

As someone mentioned above, if you can't innovate; replicate.


I believe Toyota started out in the 1930's in much the same way, by copying Chrysler, Ford and GM. Heck, even Steve Jobs famously once said, 'We have always been shameless about stealing great ideas.'

The challenge for any designer is to learn from what others are doing, and then add to it, innovate, make it better, put their own stamp on it — and then, sadly, step away and let the lawyers fight it out to see who owes who money when all the dust has settled!
Rating: 6 Positives
26 months ago
Every one tries to copy apple because they just cant invent :mad::mad:
Rating: 6 Positives
26 months ago
kind of sad.
Rating: 5 Positives
26 months ago
Is this real? It looks like a comedy routine on SNL. This can not possibly be a real product and it must be a late April fools joke from MacRumors. :D
Rating: 5 Positives
26 months ago
Wait... Padfone?
Hilarity.
Rating: 5 Positives

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