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Yet Another New iPhone Ad: 'Shopper'

Wednesday April 7, 2010 1:46 pm PDT by Eric Slivka

Apple is continuing its rapid-fire release of new iPhone commercials, this time posting one entitled 'Shopper' to its iPhone ad gallery. The new ad again uses a narrative style to feature iPhone applications, demonstrating how an iPhone user could research espresso machines, ask for opinions from family and friends, and check prices.

The commercial first features Safari, showing the mobile web browser accessing the iPhone-formatted version of ProductWiki to research various espresso machines before the narrator uses the Messages application to send MMS messages to his wife's sister for opinions on color. After settling on a model, the narrator scans the barcode on the item using RedLaser ($1.99) to run a price check for other stores. Finding another store with a cheaper price, the narrator is linked directly to the Maps application for directions.
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franswa za
Posted: 28 months ago
another f*****d up app. for braindead people...... viva usa!

bring on some more!

f
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kbmb
Posted: 28 months ago
Anyone get this when trying to view with Google Chrome?

-Kevin
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LoganT
Posted: 28 months ago

another f*****d up app. for braindead people...... viva usa!

bring on some more!

f


What? I wasn't aware that scanning barcodes with your phone is for "braindead people".
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severe
Posted: 28 months ago

another f*****d up app. for braindead people...... viva usa!

bring on some more!

f


It's a fine commercial, as it demonstrates some uses. This may be common knowledge to some, but not the general public.

You're probably what we refer to as a power user, not to be confused with power bottom. Settle down.
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zapbryann
Posted: 28 months ago
the google maps is in austin tx, off the mopac. w00t.
reppin512
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spillproof
Posted: 28 months ago
Male voice! Oh no!
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wackymacky
Posted: 28 months ago
What's with all these add releases?

OS 4.0 is being detailed in
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culero
Posted: 28 months ago
use the iPhone? :confused:
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Benoit872
Posted: 28 months ago
Cool ad!

Now, if you take their advice, look for free apps that do the same thing first :D

For example pic2shop, which reads barcodes on all iPhones, including the 1st-gen and 3G, and often returns more results.
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JamSoft
Posted: 28 months ago
Apple’s Ads are just that — ADVERTISEMENTS. . . (i.e. encouriaging you to spend your MONEY on their products; whether you wan’t to believe it or not)

for your health. . .

To Quote Wikipedia:

Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision. However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profiles and psycho-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization.
There is increasing backlash from the public over use of the label "consumer" rather than "customer", with many finding it offensive and derogatory.


Sources:
Wikipedia > Consumer
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