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Apple Releases New iPhone Ad: 'Commute'

Thursday April 1, 2010 7:35 am PDT by Eric Slivka

Apple yesterday released a new iPhone commercial entitled 'Commute' and has posted it to the company's iPhone ad gallery. Like other recent ads, 'Commute' features three App Store applications in the context of a situational narrative, showing how one might use the iPhone during his or her daily commute .

- MassTransit ($3.99)
- Here, File File! ($9.99)
- WSJ - The Wall Street Journal (Free)

The commercial also quietly shows off the iPhone's ability to use voice and data simultaneously, as the narrator switches from a phone call to Here, File File! in order to look up information requested by a colleague. The feature was the focus of Apple's 'On Hold' commercial released in February and has also been mentioned in some of AT&T's recent advertising, as Verizon's 3G network can not handle voice and data simultaneously.
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Small White Car
Posted: 28 months ago
These new ads are about a million times better than the early ones (where the airline pilot checks the weather, for example).

I mean, we knew those were kind of lame, but these are just so great they make it even more obvious. I love this series of ads. Showing off 3 apps in 30 seconds...great concept. They could just keep making these forever.
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iOrlando
Posted: 28 months ago

These new ads are about a million times better than the early ones (where the airline pilot checks the weather, for example).

I mean, we knew those were kind of lame, but these are just so great they make it even more obvious. I love this series of ads. Showing off 3 apps in 30 seconds...great concept. They could just keep making these forever.


which one are you referring to...airline pilot? I cant recall that.


and i agree...

I saw a palm pre ad last night. ugh. they talked about storage space. seriously..they are clueless.
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GeekLawyer
Posted: 28 months ago
That Here, File File! app is sick. I didn't know about it until I saw this ad - now I must purchase it. Well done, Apple.
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Doctor Q
Posted: 28 months ago

The commercial also quietly shows off the iPhone's ability to use voice and data simultaneously...

Perhaps a little too quietly. Most consumers won't pick up on that detail. But it's not a big deal since they'll get the message "I could do lots of stuff with it", and that's good enough for most consumers who aren't tech geeks.
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mackworth
Posted: 28 months ago
I use Mass Transit app all the time, its great.

If only the MBTA worked as well as that app... :)
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gibjer
Posted: 28 months ago

I use Mass Transit app all the time, its great.

If only the MBTA worked as well as that app... :)


you build a city below the flood plane there's bound to be some issues with trains in tunnels ;)
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Friscohoya
Posted: 28 months ago
Here, File File is cool, but apple needs to get a wish list function in their app store. $9.99 is not an impulse buy in this economy. Or I could just be cheap...
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Sleepinglion
Posted: 28 months ago
I am liking the new commercials...always simple and sweet.
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rerelease
Posted: 28 months ago

Here, File File is cool, but apple needs to get a wish list function in their app store. $9.99 is not an impulse buy in this economy. Or I could just be cheap...


Uhh there is a wish list function.
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Eraserhead
Posted: 28 months ago
I'm impressed AT&T has network coverage in the subway...
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