New iPhone Ads: 'On Hold' and 'First Steps'

Did a quick search and didn't see these posted yet.

"On Hold" and "First Steps".

http://www.apple.com/iphone/gallery/ads/#on-hold-large

http://www.apple.com/iphone/gallery/ads/#first-steps-large

It seems that Apple has shifted away from using their traditional iPhone narrator and has moved to a more natural conversation format. The voice actors sound a bit friendlier and less "matter of fact" in showing what the iPhone is capable of. They have also added a female narrator, which is nice.

Just saw them both for the first time tonight. Since i'm not a proud parent I couldn't really relate to the whole first steps one. Infact knowing my family I would have called and gotten a "what do you want" followed by "how do I open this thing you sent me". I have done work while on hold, though.

Is it just me or is the apple logo darker now at the end?

Seems like apple is shifting towards the darker apple logo (like the one on the iPad) rather than the current light grey one.

It must be hard to resell a phone over and over with out being repetitive and just talking about apps from the app store.

"First Steps" was something any generic video capable phone could do. Not really that impressed, personally. Maybe the quality and ease of use is what they were selling, but that was a bit of a reach. 2/5

"Hold On" was good. It emphasized the ability to do voice and data, as well as feature a few apps and capabilities of the iPhone. 4/5


And no, I don't have any better ideas.

omg, please dont be one of those parents that notifies everyone about ur kids first steps... waste of multimedia download allowance (or whatever you call it).

#1... well i guess if you think about it, that is kind of "multi-tasking"..... i'm sure that's all we'll get....

#2... since when can i send an MMS & HAVE IT GO THROUGH?...:D

"On hold" is showing people that the iPhone does support some forms of multi tasking.

Found it odd that the On Hold clip was completely using WiFi for their connection. Seems they would be pushing that 3G could do that.

waste of multimedia download allowance (or whatever you call it).

Why would I call something you invented anything at all?

We could call it Waste of McBeat's Imaginary Allowance if you like.

Two of the three iPhones models in the field can't even do what's in the first video.