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Apple Considered Purchasing AdMob?
AdMob Inc. was approached by Apple Inc. about an acquisition before the company agreed to a $750 million offer from Google Inc., according to people familiar with the matter.
Apple contacted AdMob a few weeks before Google made its bid, said one of the people, who declined to be identified because the negotiations weren't public.
Buying AdMob would have allowed Apple to expand into online advertising, a strategy that Nokia Oyj is pursuing, Weide said.
"If a lot of traffic goes through my devices, why can't I become the middleman that serves ads against that inventory?" Weide said. "AdMob would have allowed them to do that quickly."