Apple Considered Purchasing AdMob?
AdMob Inc. was approached by Apple Inc. about an acquisition before the company agreed to a $750 million offer from Google Inc., according to people familiar with the matter.
Apple contacted AdMob a few weeks before Google made its bid, said one of the people, who declined to be identified because the negotiations weren't public.
Buying AdMob would have allowed Apple to expand into online advertising, a strategy that Nokia Oyj is pursuing, Weide said.
"If a lot of traffic goes through my devices, why can't I become the middleman that serves ads against that inventory?" Weide said. "AdMob would have allowed them to do that quickly."
Top Rated Comments
(View all)We decide what carrier you get your handset on, we decide what apps you get to use, we decide what/how you are served ads.
No great loss for iPhone users IMO.
Very interesting. Are there any big alternative suppliers Apple can pursue instead of admob?
Google comes to mind.
Obviously, this is a little too big. Plus, think how mad Microsoft will be.
We decide what carrier you get your handset on, we decide what apps you get to use, we decide what/how you are served ads.
Save the drama. :rolleyes:
Given Apple's general philosophy of non-intrusive UI design, I would take them as an ad server over others any day. Wouldn't you love to see a ban on animated, flashing, dancing ads?
Apple will just create their own ad system and have it included in XCode.
Save the drama. :rolleyes:
Given Apple's general philosophy of non-intrusive UI design, I would take them as an ad server over others any day. Wouldn't you love to see a ban on animated, flashing, dancing ads?
and what do animated flashing dancing ads have anything to do with the iphone?
I believe that's supposed to be "Nokia Ovi" not "Oyj".
I think the Oyj means that it is a "public stock company": http://en.wikipedia.org/wiki/Osakeyhtiö[ Read All Comments ]

Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...