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Verizon Targets AT&T's Network With 'There's a Map For That' Campaign

Tuesday October 6, 2009 9:10 am PDT by Eric Slivka
TechFlash noted yesterday that Verizon is rolling out a new advertising campaign targeting AT&T's network by focusing on the geographic coverage of the competing companies' networks. The campaign also employs a twist on Apple's "There's an app for that" iPhone slogan with its own tagline of "There's a map for that."

The fine print also is worth checking out. It reads: "Browse the Web and download music and apps, at 3G speed, in five times more places than the nation's number two wireless carrier. Before you pick a phone, pick a network."

A television commercial featuring the new campaign also debuted yesterday.

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Small White Car
Posted: 31 months ago
Hey. Good for them.

An even BETTER commercial would focus on the fact that AT&T service is slow and drops out even where there IS coverage.

Maybe that'll be their next ad.
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Shasterball
Posted: 31 months ago

Hey. Good for them.

An even BETTER commercial would focus on the fact that AT&T service is slow and drops out even where there IS coverage.

Maybe that'll be their next ad.


Except Verizon does that too!!!!
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bigmc6000
Posted: 31 months ago

Except Verizon does that too!!!!


Wait, you mean that grass on the other side isn't actually greener it's just painted green?!?!?! ;)
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miketcool
Posted: 31 months ago
T-Mo may have screwed the pooch on their 3G rollout, but my phone doesn't drop 30% of my calls. It'll be interesting to see how ATT, and TMo keep up with the 3G coverage, as Verizon and Sprint move forward.
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Small White Car
Posted: 31 months ago

Except Verizon does that too!!!!


Well back in December 2008 people were telling me that AT&T and Verizon both dropped calls and had problems and whatnot so it's really all the same.

Since then my AT&T service has gotten 4 times worse.

Are you telling me that Verizon got 4 times worse over the last year too?? This is the first I've heard of that.
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aristobrat
Posted: 31 months ago

T-Mo may have screwed the pooch on their 3G rollout, but my phone doesn't drop 30% of my calls. It'll be interesting to see how ATT, and TMo keep up with the 3G coverage, as Verizon and Sprint move forward.

AT&T in my area doesn't drop 30% of the calls either, ... and 3G is faster than Verizon, too. Thankfully I don't travel out of my area often. :)

For whatever reason, Sprint and Verizon started deploying their 3G networks about three years before T-Mobile and AT&T did. Nothing T-Mobile and AT&T can do about that now, except let Verizon gloat while they continue to try to play catch-up.
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jayducharme
Posted: 31 months ago
The only drawback for Verizon is that they still don't have the iPhone ... yet.

I like how the commercial gives a little taste of the coming augmented reality craze.
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aristobrat
Posted: 31 months ago

Are you telling me that Verizon got 4 times worse over the last year too?? This is the first I've heard of that.

I don't think there's any arguing that Verizon has the most stable 3G network, but the biggest question is, if they do get the iPhone, can Verizon's 3G network maintain the same quality with a quick influx of a few million iPhone users?
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skye12
Posted: 31 months ago
The 30% figure was for users in the NYC METRO area. People just don't read anything anymore except snippets and headlines.
Also, very recently another frequency spectrum was rolled out in certain markets, Including NYC which should improve
performance.

Verizon has its own problems too. And iphone users actually surf the net lol.
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urbanslaughter
Posted: 31 months ago
I have to say, when I first heard about the iPhone I let my Verizon account go, because I knew I wanted to get the iPhone. Well AT&T sucks up in my part of the woods. We have terrible coverage. My girlfriend uses Verizon - let's just say, I can't wait for Verizon to start offering the iPhone.
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