Got a tip for us? Share it...
• • RSS

Ad Request Metrics Reveal iPhone OS 3.1 Adoption

Wednesday September 23, 2009 5:37 pm PDT by Eric Slivka
Mobile ad firm AdMob today released a bit of data that provides an interesting glimpse into operating system versions being used on the iPhone and iPod touch. According to a survey of ad requests received during the week of September 15th-22nd, just after Apple's release of iPhone OS 3.1, 23% of aggregate users of the iPhone OS had already updated to iPhone OS 3.1. An additional 51% of users were running iPhone OS 3.0, with the remainder running earlier versions of iPhone OS.


Interestingly, AdMob notes that when data is broken out into iPhone versus iPod touch, a full 91% of ad requests from iPhones are from users running iPhone OS 3.0 or 3.1, while only 35% of iPod touch users are running some flavor of iPhone OS 3.0. The disparity highlights the effect of Apple's iPhone OS upgrade fees for iPod touch users, a phenomenon noted in previous reports from AdMob.
[ 14 comments ]

Top Rated Comments

(View all)

Avatar
Rocketman
Posted: 35 months ago
Apple has an upgrade cycle that uniquely gives customers both confidence in upgrades and incentive to upgrade. It probably helps they make it convenient and free/cheap to upgrade.

Some users like me are trailing edge adopters on old hardware and leading edge adopters on new hardware. As such you get the slight "barbell" distribution in the data.

Rocketman
Rating: 0 Positives / 0 Negatives
Avatar
lender30
Posted: 35 months ago
I'm surprised that there are people still running the 2.2.1 OS..
Rating: 0 Positives / 0 Negatives
Avatar
Rocketman
Posted: 35 months ago
If it works, don't fix it, new capabilities not needed.

Plenty of people are using iPhone version 1 on OS version 1. It's still a phone and a handtop internet experience, isn't it?

Rocketman
Rating: 0 Positives / 0 Negatives
Avatar
MacFly123
Posted: 35 months ago
I think eventually Apple is going to have to drop the charge for iPod Touch upgrades and make them free too! It would be better for the platform, developers, and consumers. It wouldn't really hurt Apple much, and the pros I just outlined are more a benefit to Apple than a small sliver of revenue.
Rating: 0 Positives / 0 Negatives
Avatar
DUSTmurph
Posted: 35 months ago

I'm surprised that there are people still running the 2.2.1 OS..


I'm still in that green region of the chart, but I might be updating soon. Whats even more surprising is people still running >2.2
Rating: 0 Positives / 0 Negatives
Avatar
bruinsrme
Posted: 35 months ago
I have a 3G running 3.1 not jailbroken and a 3Gs running 3.0 jailbroken.
3.1 doesn't offer a whole lot more and is not worth losing jailbreak.
Rating: 0 Positives / 0 Negatives
Avatar
spillproof
Posted: 35 months ago
I downgraded during that time, so I am in both red and blue. Oh no, I screwed up the data!
Rating: 0 Positives / 0 Negatives
Avatar
alent1234
Posted: 35 months ago

I'm surprised that there are people still running the 2.2.1 OS..


i upgraded my wife's 3G to 3.0 when it came out. didn't see anything new. probably have to wait for the apps to come out to take advantage of new functionality

and i sync my wife's iphone maybe once a month
Rating: 0 Positives / 0 Negatives
Avatar
DipDog3
Posted: 35 months ago
Still at 3.0 on my 3GS, but upgraded my 2G to 3.1.

Not really much of a difference.
Rating: 0 Positives / 0 Negatives
Avatar
phatcat
Posted: 35 months ago

I have a 3G running 3.1 not jailbroken and a 3Gs running 3.0 jailbroken.
3.1 doesn't offer a whole lot more and is not worth losing jailbreak.


I agree. I'm holding out for 3.1 until jailbreak's available. As rarely as I use it, tethering is a feature I don't want to lose (PDAnet).
Rating: 0 Positives / 0 Negatives

[ Read All Comments ]