In an e-mail sent today to registered iPhone developers, Apple announced the introduction of the App Store Resource Center
(iPhone developer membership required), a new site within the iPhone Dev Center dedicated to assisting developers with the App Store application process.
We are pleased to introduce the App Store Resource Center, a single destination designed to make it easier for you to find details on everything you need to know about distributing your app on the App Store -- from how to prepare for app submission to managing your app once it's been posted.
Make sure you also check out the News and Announcements section of the iPhone Dev Center for tips on submitting your apps to the App Store, turnaround time for app review, new program features, and guidance on everything from development and testing to distribution and marketing.
Apple has received a significant amount of criticism from iPhone developers who have been frustrated by a lack of information, impersonal form letter e-mails offering minimal rejection explanations and little opportunity for dialogue with reviewers, inefficient processing of application resubmissions, and inconsistent application acceptances and rejections. The App Store Resource Center looks to be a new step taken by Apple in response to these complaints, offering to assist developers in guiding their applications through the approval process.