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Apple to Attend CES?

The possibility of Apple attending CES has been the subject of speculation ever since Apple announced they would no longer be attending future Macworld events. And sure enough, Cult of Mac has a source that claims to have "friends who work at Apple" who insist that Apple will exhibit at CES next year.

While an interesting possibility, this would go against Apple's explanation about why they were pulling out of Macworld in the first place. According to press release, Apple believes that trade shows are a minor part of how the company reaches customers. There had also been reports that Apple was unhappy with forced release time-table of a January show. Moving to CES -- also a January show -- would also not alleviate this issue.

Cult of Mac cites a single source and gives no indication as to their credibility.

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40 months ago
Interesting, but CES is mostly dominated by PC manufacturers yes?
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40 months ago
We can only hope. Apple just needs some iMac/Mac mini events to get things started this year otherwise.
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40 months ago
I agree. It just doesn't make sense, citing the reasons Apple said they were leaving MacWorld in the first place.
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40 months ago
This wouldn't make sense because of the reason they pulled out of MacWorld. I really don't see this happening.
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40 months ago
I can see them attending and setting up a display but not delivering a keynote or announcing new products.
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40 months ago

We can only hope. Apple just needs some iMac/Mac mini events to get things started this year otherwise.


this year's wouldnt be an options since its underway.

as for next years and in the future... doubtful but perhaps.
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40 months ago
A lot of vendors and consumers may be disappointed in this decision, if this news does indeed turn out to be true.
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40 months ago
Also, as stated in other forums; CES is not tailored to "the average Joe/Joan" whether it's Mac or PC, but industry insiders and vendors or the media...:(
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40 months ago

I can see them attending and setting up a display but not delivering a keynote or announcing new products.


Yep, that would be about it....

These shows are extremely costly.

I'm convinced that Apple will have their own events (linked to all their stores) as far as new products and keynotes.
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40 months ago
And remember that this is from supposedly a source that works at apple. I don't think it makes much sense the reasons they officially gave to not participate on macworld :confused:
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