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Steve Jobs Obituary Accidentally Published by Bloomberg

Gawker publishes (via SetteB.IT) what appears to be a draft of Steve Jobs' obituary that was accidentally released to the newswire yesterday. Gawker explains that pre-writing obituaries is relatively common:

But news organizations routinely prepare obituaries in advance, even for the healthy. And if Bloomberg readers had seen the internal story slug, "testjobs," their jitters might have abated. The obit, which we've obtained and reprinted after the jump, is a bit macabre to read but should not scare you out of your Apple shares

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45 months ago
http://blogs.zdnet.com/BTL/?p=9825

"Bloomberg published an obituary for Apple CEO Steve Jobs after the closing bell on Wednesday and quickly retracted it. Amid all the rumors of Jobs’ and his pancreatic cancer Bloomberg’s timing couldn’t have been worse. However, the Bloomberg incident may reveal that rumors about Jobs’ health are intensifying..."

Whoopsie!
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45 months ago
Undo... Undo... Dang.

Wonder how much trouble the responsible party will get into.
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45 months ago
Sure am glad that I didn't see this when it was published. I would have had a heart-attack of something like that.

Sheesh.
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45 months ago
The same thing happened with Mark Twain, didn't it? Red faces all around, I'd imagine; apologies, too.
Cheers
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45 months ago
Whoops. I guess someone in the newsroom owes his boss and Steve an apology.
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45 months ago
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45 months ago
Indeed - to quote Mr. Clemens, "The reports of my death have been greatly exaggerated."

:cool:
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45 months ago
That's rather grotesque....makes you wonder how many other obituaries they have on stand by
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45 months ago

That's rather grotesque....makes you wonder how many other obituaries they have on stand by


Pretty much every prominent figure and this goes for ALL news orgs.
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45 months ago
maybe for the next keynote steve should wear a body suit to add some more weight.
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