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Apple Expects 15 Minute Setup Times for iPhone 3G

Tuesday July 8, 2008 1:43 pm PDT by Arnold Kim
Bloomberg quotes Ron Johnson, Apple's retail chief, about his expectations for the iPhone 3G launch on July 11th.

Johnson believes that it will take 10-15 minutes to set up a customer with iPhone 3G service, and plans to handle about 100 customers an hour.

Apple stores will handle about 30 customers at a time, Johnson said. While the company will make sure the activation process is quick, he said customers won't be rushed.

"We'll spend as long as it takes with our customers to make sure they're happy with the phone," Johnson said.

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a1016neo
Posted: 51 months ago
10 - 15 minutes.... Not bad...
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stagi
Posted: 51 months ago
That is much better than when I setup my old AT&T phones, it seemed like it always took 30-45 minutes of just waiting around. Still might make for a crazy day on launch day but sounds like they will be fully staffed.
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Some_Big_Spoon
Posted: 51 months ago
Do the math: 100 people per hour, with several hundreds, or thousands of people showing up on opening day. You could be waiting 10, 20, 30 hours, etc. if you get thousands of people showing up.

But, no one will care, they'll just want the phone :rolleyes:
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EricNau
Posted: 51 months ago

Do the math: 100 people per hour, with several hundreds, or thousands of people showing up on opening day. You could be waiting 10, 20, 30 hours, etc. if you get thousands of people showing up.

But, no one will care, they'll just want the phone :rolleyes:

Thousands? That estimate might be a bit lavish. However, for the stores that might attract that number (such as Apple's flagship locations), they will likely be able to handle more than the average of 30 at a time.
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the_wallcrawler
Posted: 51 months ago
I've been debating ATT store v. Apple store...I think this clinches it for the Apple Store. I can't see ATT having this kind of manpower.
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rickdollar
Posted: 51 months ago
Gee. 100 phones per hour. They will be open for at least 12 hours. That is 1200 phones, eh? You think each store will have 1200 phones? And is anyone going to buy the 8 gig?? I doubt it. So let's hope they have enough 16's on hand:)
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DeaconGraves
Posted: 51 months ago
With my luck I will be right behind the dope who takes 45 min. to setup his phone.
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kjs862
Posted: 51 months ago
So does this mean 20-30 minutes?
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cloudnine
Posted: 51 months ago
So retarded that you can't upgrade your iPhone via the AT&T website.
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andyblila
Posted: 51 months ago

Gee. 100 phones per hour. They will be open for at least 12 hours. That is 1200 phones, eh? You think each store will have 1200 phones? And is anyone going to buy the 8 gig?? I doubt it. So let's hope they have enough 16's on hand:)


From what I heard, they think that the 8 gig is going to be the big seller.
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