iPod Touch Ad: 'What I'm Looking For'
Apple broadcast a new iPod touch advertisement during American Idol last night. The new advertisement features a table full of iPod touches showing off various features including Photos, Cover Flow, Weather, Notes, Web Browsing, Mail and Video playback.
Brendan Benson is the latest artist to benefit from exposure in an Apple television commercial with their song, What I'm Looking For (iTunes link). Compete reports that almost 1 million searches for iPod commercials and their songs were conducted from August 2007 to January 2008. Though briefly, Apple actually shows the artist name and song being played in this commercial on one of the iPod Touch's screens.
Apple has posted the new ad in Quicktime format and is also available on YouTube.
Top Rated Comments
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52 months ago
What I'm looking for is bluetooth and the ability to tether to an HSDPA phone.
I know, I know this will never come as it will damage iPhone sales. So, I bought my iPhone.
I know, I know this will never come as it will damage iPhone sales. So, I bought my iPhone.
52 months ago
Sweet new ad.
Do you think this will be Apple's new style over the white/black clinical look?
Do you think this will be Apple's new style over the white/black clinical look?
52 months ago
I think these ads make people actually enjoy watching them. Come on, since last June we've heard the iPhone ads with the children music in the background, doesn't it get old after a while? This ad shows what the iPod touch can really do, and it has a nice "modern" look to it. :) :apple:
52 months ago
This is surely the coolest iPhone/iPT yet. It's fun, fast-paced, but it really communicates the most and best of what you can do with an iPT. Very impressed. I like the wooden table background a lot better than white or black.
52 months ago
I remember when the iPhone first came out, there was a lot of talk of the ads actually not showing enough of what the device can do.
I think they've able shown the device's versatility, which has always been a major marketing challenge for Apple. How do you show off many cool features at once, without interest dropping off.
The first thought I had when I watched this was 'oh that's brilliant - stroke of genius to get a load of Touches together in one shot to show off the capabilities.'
I also like the fact that they aren't perfectly lined up, so it comes across as less clinical.
I think they've able shown the device's versatility, which has always been a major marketing challenge for Apple. How do you show off many cool features at once, without interest dropping off.
The first thought I had when I watched this was 'oh that's brilliant - stroke of genius to get a load of Touches together in one shot to show off the capabilities.'
I also like the fact that they aren't perfectly lined up, so it comes across as less clinical.
52 months ago
I think this is very well made ad! I really really like it! Better then the last.
And what especially is interesting to me that Apple can push an artist really forward with this. I just looked at his album and I saw that the song What I'm Looking For is now the most popular of the album!!!
And what especially is interesting to me that Apple can push an artist really forward with this. I just looked at his album and I saw that the song What I'm Looking For is now the most popular of the album!!!
52 months ago
i like this too! its cool having a load of touches doing different things.
can someone explain why the forums are pretty empty today... i'm sure that normally this would already be upwards of 100 posts!
can someone explain why the forums are pretty empty today... i'm sure that normally this would already be upwards of 100 posts!
52 months ago
I noticed the same thing:eek:
can someone explain why the forums are pretty empty today... i'm sure that normally this would already be upwards of 100 posts!
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