MPAA ''Committed To Fair Use, Interoperability, DRM''
Amongst the ideas proposed by the MPAA was a plan to let consumers rip DVDs for use on home media servers and iPods. However, Ars notes that the plan is not without caveats, and the plan is still in its infancy. For one, it appears as though the movie studios would want Digital Rights Management (DRM) applied to any ripped movies.
I asked him specifically about DVDs, which are currently illegal to rip under the DMCA, and how the law would square with his vision of allowing consumers to use such content on iPods and other devices. "You notice that I said 'legally' and in a protected way," Glickman responded, suggesting that some form of DRM would still be required before the studios would sign off on such a plan. He noted, however, that no specific plans have been made.
However, the MPAA does have its sights on making DRM more inter-operable.
In his speech, Glickman said that the industry needs "a collective philosophical commitment" to move forward on issues of interoperability and authorized use, and said that the MPAA has now made that commitment. He called on other companies in the industry to sit down and work out a solution. Though he never mentioned Apple by name, it's clear that the Cupertino-based company was number one on the list of companies that need to get involved; whether interoperable DRM and legitimate DVD ripping actually mesh with Apple's own business priorities is another question, though.
Apple recently made a deal with EMI for DRM-less music tracks to be sold through the iTunes Store. However, many analysts believe that such a deal is unlikely to succeed with movie studios. While Apple has signed up a number of movie studios to provide content for the iTunes Store, only Disney-owned companies provide new releases, perhaps highlighting the work still left to be done in the online movie market.
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The MPAA is committed to fair use, interoperability, and
profit, above all else.
Amongst the ideas proposed by the MPAA was a plan to let consumers rip DVDs for use on home media servers and iPods. .
Why on earth would Apple care about this? Apple already has a revenue generating means of putting video content on an iPod.
http://daringfireball.net/2006/06/drm_interoperability
Short version: A company can have good, strong DRM or you have interoperability. Not BOTH.
The music industry has been fooling themselves for years by pretending this isn't so. They're just now starting to wake up and realize that they HAVE to choose. Not surprisingly, some have now decided that interoperability matters more than DRM. Good choice.
Apparently it's going to take Hollywood ANOTHER decade to figure that out for themselves.
"I see that you're having sex with my daughter. Very well, I will allow you to kiss her."
Be careful that you're not talking to Humbert Humbert over there. :p :p
Why on earth would Apple care about this? Apple already has a revenue generating means of putting video content on an iPod.
Because people like the option of using stuff they already bought once, fairly and legally, rather than having to buy them again.
You don't think if it was legal to rip DVDs for fair use that Apple would incorporate that functionality into iTunes?
They also want to sell more AppleTVs, and this would certainly help. I know I would consider one if it was only a one step process to get movies from DVD into iTunes like CDs.
Why on Earth would Apple allow the ripping of CDs as a means for putting music on an iPod? I mean they have a revenue generating means for this....
Because people like the option of using stuff they already bought once, fairly and legally, rather than having to buy them again.
You don't think if it was legal to rip DVDs for fair use that Apple would incorporate that functionality into iTunes?
Yep! Apple will allow users to burn their DVD's if the MPAA allows it. They can put FairPlay on the content to keep it safe. This would really help the AppleTV.
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