MacRumors.com

Businessweek discusses Apple's entry into the "casual game" market with the iPod games, first introduced in September 2006.

Casual games are described as "play-it-for-15-minutes-and-forget-about-it games" that are frequently found on mobile phones or other handheld devices.

Businessweek has heard that Apple is in talks with Electronic Arts regarding games for the iPhone:

Mitch Lasky, senior vice-president of EA Mobile, says his company is discussing plans for games on the phone. "We have been talking to Apple about games on (the iPhone)," Lasky says. "We see a lot of the technology that we've utilized on the iPod side being incorporated into the iPhone."

This provides further evidence that Apple will allow 3rd party developers to release applications for the iPhone, but in a supervised manner, much like the iPod games.

Apple introduced the iPhone at Macworld San Francisco. The iPhone is expected to be released in June 2007.