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Apple TV A Gaming Platform?

In a recent interview with Wired, Greg Canessa, the ex-General Manager of XBox Live Arcade, and now Vice President of video game platforms at PopCap games indicates that his role at PopCap will be to help proliferate their games onto multiple platforms, including the Apple TV.

Its a broad in scope role. It encompasses everything from vision and strategy to execution and marketing. It will all be part of my group and charter. Business development will be part of that as well. It will be about taking the stable of franchises and games out of PopCap's studio and adapting, customizing it for different platforms -- adding multiplayer, new play modes, HD, customizing the user interface and display for Zune, ipod, Apple TV, Nintendo DS, PSP.


Currently, Apple specifically states that games designed for the iPod will not play on the Apple TV. However, the apparent slip-up is reminiscent of previous claims by analyst Jesse Tortora that Apple will begin to compete in the video game console market to counter pressure from Microsoft, Sony, and Nintendo to dominate the living room.

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65 months ago
That would be interesting to see. But it's 5th on my list behind movies, music, photos, and trailers.
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65 months ago
Seeing Apples "excellent" gaming reputation I can't see it happening, it would be far more sensible to partner with another player in the game already (most likely Nintendo) to make a device that does both.
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65 months ago
I'm enjoying my Wii too much to care. But, I'd definitely have to take a look at it :apple:
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65 months ago
Apple will be crushed like a bug in the video game market. Apple will need to partner up with Nintendo if they are going to make any sort of impact on the industry.

Edit: I will probably eat my words in a year or so.
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65 months ago

Currently, Apple specifically states that games designed for the iPod will not play on the Apple TV. However, the apparent slip-up is reminiscent of previous claims by analyst Jesse Tortora that Apple will begin to compete in the video game console market to counter pressure from Microsoft, Sony, and Nintendo to dominate the living room.

Well since I'm in the "The :apple: TV needs more functionality" camp, any added feature is a blessing, though IMHO a PVR/TiVo like ablity would target a broader customer base. But right now I don't think it's really in the cards with iTunes actually selling shows I could record if I had an :apple: PVR. :(
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65 months ago
I'd love to see Apple team up with Sony. That would be one kick ass system. :D
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65 months ago
Don't forget those apple-ps3 rumors. :rolleyes:
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65 months ago
I think Apple would be spreading themselves too thin if they entered into this market. Computers, fine - MP3 players, fine - STBs, fine - phones, sure, give it a go - but gaming as well? On the one hand it would be in alignment with Apple's new corporate name and implied direction, however as a company Apple can only do so much - or more specifically, can only do so much and do it well. :cool:
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65 months ago
I suppose it's possible. After all the :apple:TV is essentially a Network Computer with Video outs and an HD.

It does have a USB port, lots can be done with that.

the ecosystem could be that you DL games from iTunes, the :apple:TV will sync them in, and you'd have a Belkin controller hooked to a USB hub connected to the device - don't see why not.
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65 months ago

I suppose it's possible. After all the :apple:TV is essentially a Network Computer with Video outs and an HD.

It does have a USB port, lots can be done with that.

the ecosystem could be that you DL games from iTunes, the :apple:TV will sync them in, and you'd have a Belkin controller hooked to a USB hub connected to the device - don't see why not.


Yeah, it wouldn't be too bad it that was their delivery strategy and the scope was contained to existing and/or simpler games, however I still don't know if this would be a good idea. Macs, Leopard, other software, iPods, the AppleTV and most notably the iPhone - let's just say Apple has a lot on their plate right now and I'd hate to see one of their product lines start slipping due to yet another initaitive such as this.

But hey, if they can pull it off, good for them! ;)
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