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Keeping the iPhone Secret

CNN.com has an interesting article about the secrecy surrounding the Apple iPhone. What's been remarkable about the iPhone launch is that few accurate details of the phone were leaked prior to the launch. Part of Apple's success in keeping the details under wraps is the 5 month lead-time on the announcement. That being said, their level of secrecy, even with their wireless provider has reached new levels:

Even so, Apple didn't show Cingular the final iPhone prototype until just weeks before this week's debut. In some cases, Apple crafted bogus handset prototypes to show not just to Cingular executives, but also to Apple's own workers.


This would explain why even though knowledge of an iPhone product was widespread, the exact details of the device were successfully shielded.

In the coming days, we will look back at rumors and recap where the most accurate information came from.

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66 months ago
It must be so freakin cool working for them.
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66 months ago
Yes, where is our "candy-bar form factor" iPhone? :rolleyes:
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66 months ago
Imo, this is what makes Apple one of the coolest companies out there..

Btw. I really hope they open up the platform to other software. A java-enabler or something. Not being able to play Worms on my phone would really suck. :(

And I hope they release a bluetooth keyboard for sms and email too. Typing on a screen sounds difficult. As long as you don't have a phone such as the Neonode, where you actually don't have to touch the screen. (I've always wanted the neonode, btw, since it had no buttons and a big screen. Good thing Apple caught up and made something similar, but even better.)

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66 months ago
I love Apple! They are more secretive than the CIA.
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66 months ago
Well done apple, secrets are hard to keep.
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66 months ago
It is impressive, with so many working so hard to find these secrets that they kept it locked down so well.

Truly astounding.

Bravo.
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66 months ago

Yes, where is our "candy-bar form factor" iPhone? :rolleyes:



Yeah, I actually really wanted that phone! I really hope they make a phone sized like the iPod nano if the current iPhone gets successful..
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66 months ago

It must be so freakin cool working for them.


Must be terrible working for them. Sacrificing your family and free-time. Don't even get to know what you're making. Cool for the single ones with the top-jobs, bad for the married ones with lower jobs.
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66 months ago
wow, so they basically lied to cingular and their own workers? i guess that's one way to do it ....
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66 months ago
Great article; I loved reading it! :) I love Apple. They're such an interesting company, especially when compared to everyone else out there. They do things differently.
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