Analysts: iPhone Trademark Dispute Likely To Be Resolved Quickly
"We expect an amicable resolution," Prudential Securities analyst Inder Singh wrote in a note to clients Thursday. "The most likely outcome, in our opinion, is for Cisco to be a net recipient of financial payment from Apple for use of the name."
Apple "has until May to sort this out and then ramp up marketing, so there is time," said Gene Munster, an Apple analyst with Piper Jaffray.
Brian Banner, an intellectual property attorney for Rothwell Figg expects both companies to be able to use the iPhone mark, using corporate branding as one method of sufficiently differentiating the devices.
"Cisco could easily use the iPhone mark accompanied by its logo, and Apple could add the Apple logo"
Top Rated Comments
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I'm sure this won't end up badly for either party.
Yes, it would appear that they have to initially launch legal proceedings even if just to point out to apple that 'they got there first'.
I'm sure this won't end up badly for either party.
Apple already knew this. Legal proceedings are launched to show the other party that you are serious.
They were negotiating with Cisco before the announcement, and couldn't reach agreement, so obviously Cisco thought they had more of a claim than Apple lawyers thought they had.
So it is unlikely that they will reach agreement anytime soon. Apple likely wants to have a court rule that Cisco's trademark is invalid, and to put an end to any claims by Cisco or others over the name. Then it will be down to the market success to determine which product comes to mind when anyone hears or sees the mark "iPhone".
Apple already knew this. Legal proceedings are launched to show the other party that you are serious.
I agree. Apple isn't afraid of breaking out the lawyers and neither is Cisco. So be it. Lawyers will earn their paycheck and everyone will be happy.
I'm not a lover of ApplePhone. Doesn't seem to have much of a ring to it. I think the logo with the name iPhone will suffice.
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