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Macworld SF 2007 Keynote Notes

Some notes/commentary surrounding today's announcements:

iPhone Trademark
While it took many by surprise that Apple did indeed use the term "iPhone" to describe their mobile phone after Cisco/Linksys used their US trademark on "iPhone" and launched web-enabled handsets, Reuters reports that Cisco and Apple are close to a deal regarding the iPhone trademark.

Beatles Played During the Keynote
At 9:58 am, Steve played a song from the Beatles while demoing the iPhone. The Beatles have been noticeably absent from iTunes, however there have been rumors that Apple is close to signing an exclusive agreement to bring the Beatles' catalog into digital distribution via iTunes. Such an agreement was not announced today, but the choice of music was curious nonetheless.

Apple TV USB Connector
When initially previewed, many wondered why the "iTV" (now Apple TV) contained a USB port. According to the Apple TV website, the USB port is for "service and diagnostics" use.

Pictures From Apple's Booth
MacRumors' Arnold Kim was on hand to take high-resolution pictures from inside Apple's booth showing the Apple TV demoed and the iPhone being displayed.

Mini OS X
The question on the minds of many developers now that this new stripped down version of OS X will be made available is... can I develop applications for it? So far, the answer has been "no comment" from Apple. However, an interesting note is that the iPhone's display is extremely high-resolution (160 ppi). At WWDC 2006, Apple told developers to begin making their applications "resolution independent," a fact that may come to bear should Apple decide to distribute a software development kit.

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67 months ago
I see app development on the way. With a device as nice as the phone coming you want your iLife suite on it for sure.
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67 months ago
The Beatles would make a fantastic addition! Go Steve!

The only thing about the iTV that leaves me cold is that I don't have any video content that I'd want to stream. I play DVDs or watch TV. Maybe showing your photos on a larger display, but it does seem like an expensive Video Airport Express...
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67 months ago
On a side note:

I really love the new iPod ads. I'm also wondering if the iPod is going to see the same backing as the iPhone has (the brushed metal kind of thing) instead of the scratch-tacular metal back it has now.


Also, it seems like Apple intends for developers (or anyone really) to make apps for the iPhone. Notice how it has various squares for Notes, Messages, etc. It looks like more could fit in there (kinda like widgets. Dashboard comes with pre-installed nifty apps, but you can get a ton more via online).
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67 months ago

I see app development on the way. With a device as nice as the phone coming you want your iLife suite on it for sure.


iLife? No way. You use iLife to make content, not access it. Doing that on such a small device would be abysmal. To be really honest, the only thing I'm disappointed not to see is the ability to download media over wifi/edge. I think it also says a lot abut cingular's hesitancy to fully give control to Apple.

By the way, we were told we would hear about Leopard's "secret" features. What's the deal?
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67 months ago
So, here's my take.... ....stop whining


So many people are talking about "this is the day the Mac died." Shut up. As simple of a device as the iPhone is, thats just as complicated as it is too. This is his big stage, his one shot (right now) and he used it to introduce the two biggest products of the first half of 2007. iWork and iLife will come, they dont neccesarily need a HUGE presentation about these, the iPhone does, new AirPort Extreme.. doesn't. Get my drift? There are still going to be Macs, still going to be iPods, still going to be peripherials, and now there are going to be iPhones.

This may have been one of the most important Keynotes in Apple (computer), inc. history.
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67 months ago
Even though this was a great macworld, i can't help but think of what they didn't show...... Like OS X for one and what the hell happened to "one more thing"?????
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67 months ago
It's interesting that the iPhone will ship right around the time of the Developers Conference. Leopard will have shipped. I hope they provide a developers kit. It's easy to imagine how much of an eco system could develop around the iPhone as a platform. I think it will happen...eventually.

I would like to see a terminial app "iHack". ;)

What I find really interesting is this whole "it's running OS X" thing. With more hard disk space is it not conceievable that they could add a dock for keyboard mouse and monitor? Have a whole computer running on it. A hand held mini if you will.

How about car integration? You know, the usually suspects. Everything done with the iPod will be done with the iPhone, and more.

I imagined such a device, but honestly didn't think they would make it. It's nice to be wrong sometimes.
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67 months ago

By the way, we were told we would hear about Leopard's "secret" features. What's the deal?


I think everyone expected that, and everyone got disappointed. Not 1 rumor site got that expectation correct. It wasn't based on inside info, but rather just on reasonable expectations. Its part of what made the keynote a bit of a downer for some folks that Steve didn't cover what people were expecting to cover, even regardless of what the rumor sites said (after all, even if we hadn't said anything, wouldn't you have expected some word about Leopard?)
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67 months ago


The only thing about the iTV that leaves me cold is that I don't have any video content that I'd want to stream. I play DVDs or watch TV.


Although they have legal issues regarding ripping DVDs to add to iTunes, I see no reason they couldn't have a Mac or PC stream a DVD to the AppleTV for playback.

Easier to do on a Mac, of course, since they could just modify their DVD player to do it.
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67 months ago
i want 802.11n on my 1st gen macbook pro.... :(
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