'Apple Computer Incorporated' Becomes 'Apple, Incorporated'
Apple Computer Incorporated is undergoing a name change, according to CEO Steve Jobs. Quoting Wayne Gretzky, Jobs said "I skate to where the puck is going to be not where it has been", and announced Apple's formal name change to Apple, Incorporated.
Apple announced the iPhone, and the Apple TV (formerly iTV) today at the Macworld Expo Keynote.
A transcript and keynote photos from our live coverage are still available.
Apple announced the iPhone, and the Apple TV (formerly iTV) today at the Macworld Expo Keynote.
A transcript and keynote photos from our live coverage are still available.
Top Rated Comments
(View all)
67 months ago
Thats quite apt, seeing as they didn't introduce any computer products.
:confused: That worries me.
9:18 am we're only talking about the mac today
:confused: That worries me.
67 months ago
Wel.. since there are more and more non-Mac products made by Apple, I can understand the name change...
But I do hope Macs and Mac OS X will be just as important as it was!
But I do hope Macs and Mac OS X will be just as important as it was!
67 months ago
The general public knows them as Apple, not Apple Computers.
Makes sense to make it official.
Makes sense to make it official.
67 months ago
But I do hope Macs and Mac OS X will be just as important as it was!
Supposedly a new operating system is right around the corner and it didn't even get a mention, did it?
67 months ago
The general public knows them as Apple, not Apple Computers.
Makes sense to make it official.
Exactly. And yes, they build a lot of things that arn't personal computers too. I like the name change.
It's not that big of a deal, I mean everyone already calls them Apple anyway. Have you ever heard someone on the street refer to them as "Apple Computer Incorporated"? lol yeah, name change = good.
67 months ago
I agree, it is kind of scary :(
Apple Computer, Inc. has a keynote at MACWORLD. It shows nothing related to the MAC computer line and drops the word computer from it's name.
Hope 20 years from now I don't tell my grandkids "I remember the day Apple Computer died".
Apple Computer, Inc. has a keynote at MACWORLD. It shows nothing related to the MAC computer line and drops the word computer from it's name.
Hope 20 years from now I don't tell my grandkids "I remember the day Apple Computer died".
67 months ago
is it me, or is this almost kind of... scary?
First step to dropping your computer business: drop the word "computer" from your business name.
[LIST]
[*]Introduce lots of non-computer products. Note that there wasn't any word about Macintoshes OR Leopard at the keynote.
[*]Port over the best apps from your computer platform to a competitor *cough*iTunes*cough*.
[/LIST]
67 months ago
would this affect the deal Apple Inc have with Apple Recordings?
I assume a deal has been worked out, as wasn't a Beatles song shown during the keynote?[ Read All Comments ]
Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...
