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Apple Announces Apple TV (Formerly 'iTV')

Apple today formally introduced the Apple TV. The set-top unit, first previewed during the "It's Showtime" event in September 2006 is geared toward streaming content from your computer to a widescreen TV.

Features
- 720p high definition video
- 40 GB hard drive
- 802.11 b, g, and n compatible
- Intel processor
- Designed for widescreen TV's
- can stream from up to 5 computers (or from apple.com/trailers)

The Apple TV will ship in February, and is available for pre-order today at the Apple Store.

A transcript and keynote photos from our live coverage are still available.

Top Rated Comments

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67 months ago
It seems interesting, but I don't like the pricetag, it just seems like a second computer.
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67 months ago

It seems interesting, but I don't like the pricetag, it just seems like a second computer.

Yes its an old idea we have been doing it for years with media center pc. Iv had my Xbox doing it and that cost me very little.

Its not going to take of at that price.
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67 months ago
any more detail?
like, how to operate and control? and can it record cable TV signal? that would be interesting.
still, $300 is kinda expensive..
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67 months ago
I can't wait to buy one!
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67 months ago
40 GB hard drive? Too small, in my humble opinion. It should have at least a 100 GB hard drive to be useful.
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67 months ago
Colour me in the "too expensive" camp. I'd much rather bring my TV to my computer than my computer to my TV.

And anyone else think the iPhone stole a bit of its thunder?
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67 months ago
Yeah, the price point and HD res aren't the best. It'll be the UI that ends up making the device worth it, (per usual for apple.) But hopefully its more than front row in a box. Hopefully there are other features that we didn't really notice. Like dishwashing and oil changing. And 199 might be a little two sweet of a price point. Gotta stay above the masses at first. You know Apple.
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67 months ago
How major of a role does iTMS play in this? This is an issue for me since iTMS Canada is limited. In other words, can I only play content acquired from the iTMS? I’m assuming not, but to that end, what video formats will be accepted? Only QT, or AVI, divx, etc.? Will people who download their favorite TV shows from torrents, TiVO, etc. be able to watch them on Apple TV? Let’s hope this is the case.

Still not sold on it though - I'll have to do more research on Apple.com afterwards. ;) :cool:
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67 months ago
I think it'd be worth $300 no problem, if it had a larger hard drive, but at this price point it's worth around $200... it's just not useful enough. My music alone takes up over 30 gigs, and this thing would be full within a year.

give it another year and I'd have to buy a 2nd one with a larger hard drive (I'd assume they will have upgraded by then)..oh, maybe that's what apple wants:rolleyes:
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67 months ago
That's about what you'd expect in a DVR (80 hours on my Dish Network unit), and it's going to be enough for all the stuff you'd send to the machine automatically. For your movie collection, well, you can store those on external machines and stream them to it.

I think the price point is fine. It's a device of the type I was hoping for, my only reservation is it does look like it needs a second computer for the full functionality to be apparent. But that could easily be a $500 Dell with iTunes. Bad, but not insurmountable.
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