Adobe Revives Premiere for Mac [Updated]
Adobe dropped Premiere for the Mac in July of 2003, citing a small Mac marketshare for the product.
With Apple's switch to Intel and growing market, Adobe is changing its mind:
If you look at the industry as a whole, Mac customers are very important to us, said Simon Hayhurst, director of product management for dynamic media at Adobe. Pulling Premiere from the Mac was probably the hardest decision we ever made. It was always our intention to bring that back, and Apples move to Intel made it easier.
The new version of Premiere is said to be built from scratch and "would have everything that the Windows version has, including tight integration within the suite." The final package is expected to be released in mid-2007.
Adobe's choice to make Premiere Intel-based Mac only is consistent with their release of Soundbooth.
Adobe Premiere for the Mac will be demoed at Macworld San Francisco.
Update: The official press release can be found here.
Top Rated Comments
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This is great news, and further shows Adobe's commitment to the Mac platform.
A good way to begin (a bit early) MWSF.
I wouldn't have guessed that the PowerPC would be abandoned so fast by Adobe. I am not impressed...
groovebuster
Unless this is priced significantly lower than Final Cut Pro, I predict that Premiere will still have little support on the Mac.
I don't know, I think they are banking on switchers who are mid level video editors. I have a friend who has been on windows his whole life and hears all about the great things macs have to offer but since he makes his living doing video editing and uses premiere, he is hesitant to switch because he doesn't want the downtime of learning new software.
I will say though, FCP isn't all that hard to pick up if you already know video editing.. but I imagine it will be a draw for some switchers.. enough?? Not sure.
Unless this is priced significantly lower than Final Cut Pro, I predict that Premiere will still have little support on the Mac.
As an editor, it's mostly what each person prefers. I like FCP and I don't like AVID, the fact that it's several thousand dollars doesn't affect how much I like it, I just don't like it. Premiere is the same way, I don't like it because of the interface. But, I believe that there will be more support for Premiere on the Mac now because Premiere is still used by many small time houses that are slowly switching to mac but are unready to jump into FCP. Lots of wedding cutters and news cutters like the Premiere interface. It has a chance. But you are right, FCP is a much stronger contender and will almost assuredly knock Premiere's socks off.
I wouldn't have guessed that the PowerPC would be abandoned so fast by Adobe.
Really?
Another app that is intel only...
I wouldn't have guessed that the PowerPC would be abandoned so fast by Adobe. I am not impressed...
groovebuster
Adobe knows that if you're doing any graphics or video editing you're buying a computer every 2 years anyways. Why bother making a new app run on PowerPC. The people that actually buy the stuff won't mind shelling out some cash for at least a Mac Mini with a external hard drive array.
I wouldn't have guessed that the PowerPC would be abandoned so fast by Adobe.
Only half abandoned. The rest of their apps aren't even Universal yet. I suspect there will be people buying the bundle for the other apps, and I know After Effects will still be popular, but I doubt Premiere will make too much headway.
Then Adobe can cancel it again and claim lack of sales. :rolleyes:
But I've used Premiere Pro, and it's a pretty solid product, so that's cool. The feature I miss the most was the Filmstrip Export.
Another app that is intel only...
I wouldn't have guessed that the PowerPC would be abandoned so fast by Adobe. I am not impressed...
groovebuster
They've gone from being lazy and cheap to being...ummm, lazy and cheap, except on the end user pricing, of course.
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