Apple Acquires Video Asset Management Software
We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple.
Both pieces of software feature integration with Final Cut Pro and can work with Apple's high-end storage area network XSan. Whether Apple will simply re-brand the solutions and market them as a self-contained product or bundle them as part of a forthcoming version of Final Cut Pro remains to be seen.
Top Rated Comments
(View all)
Will it be integrated into Final Cut Pro itself? Tune back tomorrow for all the latest developments...
Previous stories included the Silicon Touch acquisition and rumours of FCP Extreme that didn't quite materialize this year.
I guess the biggest question here is if this is going to be a tighter integration or a new feature. I'm not familiar with artbox. I'll have to look into what makes sense.
P-Worm
It seems like a growing trend for Apple to purchase 'features' to Final Cut Pro or to buy entire programs altogether. If I remember correctly, Shake was a standalone program and then Apple bought it and made it integrate tighter with Final Cut Pro.
I guess the biggest question here is if this is going to be a tighter integration or a new feature. I'm not familiar with artbox. I'll have to look into what makes sense.
P-Worm
buying code is something that happens all the time. You are correct about Shake, and remember that Coverflow from iTunes was bought off of someone else. And of course, Final Cut Pro itself was originally a Macromedia product, although that was so long ago that I don't know if it counts...
Logic too... remember eMagic?
It seems like a growing trend for Apple to purchase 'features' to Final Cut Pro or to buy entire programs altogether. If I remember correctly, Shake was a standalone program and then Apple bought it and made it integrate tighter with Final Cut Pro.
I guess the biggest question here is if this is going to be a tighter integration or a new feature. I'm not familiar with artbox. I'll have to look into what makes sense.
P-Worm
This is true. Final Cut Pro, iMovie, iDvd and Dvd Studio Pro were all purchased and rebranded from other developers. Possibly iTunes and Iphoto too.
http://www.macnn.com/articles/06/10/16/apple.buys.silicon.color/
buying code is something that happens all the time. You are correct about Shake, and remember that Coverflow from iTunes was bought off of someone else. And of course, Final Cut Pro itself was originally a Macromedia product, although that was so long ago that I don't know if it counts...
Logic too... remember eMagic?
Yeah, except Coverflow worked better before Apple made it part of iTunes. Oh well, I won't be using either until it becomes part of Front Row.
As for Artbox, are we talking about Aperture for videos here? If so, I'd say it would probably be standalone, but don't quote me on that. Either way, it'll be bundled with FCS, so it's a moot point.
I have a feeling the next version of FCP is going to be huge and the Avid killer people have been waiting for. Between this purchase and the color correction company they purchased a few months back it's already set to be big.
http://www.macnn.com/articles/06/10/16/apple.buys.silicon.color/
I am definitly a Mac Fanboy, and FCP booster. However, I still see mostly
avids at the big studios and large TV networks. Whether, Media Composer, Adrenalin, or DV, Avids are everywhere.
FCP has a long way to go.
And with the arrival of the intel processors, I think avid will migrate back to
the mac from pc. FCP will gain ground, but if Avid migrates back to the Mac
all bets are off.
[ Read All Comments ]
Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...
