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Gartner: Apple At 6.1% U.S. Market Share, Up 1.5% From Last Year

Gartner has released preliminary market share numbers for 3Q 2006 (calendar, Apple's financial 4Q) which show Apple seeing substantial industry growth at 1.5%. Apple now ships 6.1% of all U.S. "PCs", 4th in the industry behind Gateway (6.4%), HP (23%), and Dell (32.1%). Apple did not place in the top-5 in worldwide PC shipments, so that data was not available.

Gartner notes that the overall U.S. PC market actually experienced a 2% decline year-over-year, so that coupled with Apple's announcment of a 30% growth in Mac shipments last quarter helps explain the dramatic growth.

"Two factors that contributed to the poor performance in the U.S. market were continued weakness in the professional desk-based market, and the carry-over effect from strong sales in the second quarter. Strong sales to the home market, fueled by solid back to school sales and mobile PCs could not offset the decline in other areas." -- Mikako Kitagawa, principal analyst for Gartner Dataquests Client Computing Markets Group.


Apple indicated yesterday that while reaction to the Mac Pro has been positive, the professional community may be holding off until an Intel-native Creative Suite ships (expected spring 2007). On the flip side, a recent article in a Princeton University newspaper indicates that Apple is indeed doing very well in the growing education market.

Recent research has indicated that Apple is poised to grab even more "switchers" this holiday season, which promises to translate into even more market share.

Of interest, Dell has consistently been losing market share to rival HP in both U.S. and Worldwide markets, and HP took the #1 spot on the Worldwide market with 16.3% compared to Dell's 16.1%.

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69 months ago
Slowly but shurely!!!
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69 months ago
I would love to know what the worldwide figure is for Apple market percentage. I know it says here that its not in the top 5, hence no available data, but it would be interesting to see, particularly here in the UK, as the amount of people I know who have switched in the last year has been huge!!
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69 months ago

I would love to know what the worldwide figure is for Apple market percentage. I know it says here that its not in the top 5, hence no available data, but it would be interesting to see, particularly here in the UK, as the amount of people I know who have switched in the last year has been huge!!


I know Apple is doing well, but the problem is the Asian companies that are doing extraordinary in their markets continually kick Apple out of the numbers. You want to buy Gartner's report for MacRumors when it comes out :cool:
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69 months ago
Always a good sign!
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69 months ago

Always a good sign!


yes it is! great news for Apple. I'm excited :D
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69 months ago
I'd like to see the figures just for the UK rather than "international". I'm a firm believer that it's the Apple Stores that are causing the upswing. Outside of the US, the UK is the only country where Apple stores are expanding their reach, which would confirm whether or not my thinking is misguided.
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69 months ago
This is great news, and that's a lot of macs! I can't help but think part of this is a big group of people waiting to buy a PC until it comes with Vista. Maybe I'm giving them too much credit, but if I could wait a couple months on the purchase to avoid an imminent ~$150+ O.S. upgrade I would. :cool:
Rating: 0 Positives / 0 Negatives
69 months ago

I would love to know what the worldwide figure is for Apple market percentage. I know it says here that its not in the top 5, hence no available data, but it would be interesting to see, particularly here in the UK, as the amount of people I know who have switched in the last year has been huge!!


+1

It would be very interesting to see international figures and national figures.
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69 months ago
1.5% woo hoo!! Thats quite a climb!
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69 months ago
Does anyone know their marketshare in terms of computers in use?
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