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Apple's Phil Schiller at Intel Developer Forum, Viiv Contest

MacNN reports that Phil Schiller joined Intel's Paul Otellini on stage at Intel's Developer Forum.

According to another report, Schiller stated that this was "just the beginning of the things that Intel and Apple can do together to bring to market the best computers that consumers and professionals have ever seen."

Otellini discussed the successful launch of the Core 2 Duo processor which powers the latest iMacs:

When it comes to performance and energy efficiency, Intel's new Core micro-architecture and flagship Intel Core 2 Duo processor have set a new standard for the industry, Otellini said. He showed where Core2 Duo benchmarks led across a wide range of applications and said it was now the fastest-ramping product in the company's history, with 5 million units shipped since it was introduced less than 60 days ago.


He also discussed their plans for 45nm products across desktop, mobile and server lines as well as the plans to ship Quad-core processors by November.

Meanwhile, Intel has also announced a $1 million contest for the best ("sexy, small, and sleek PCs") design utilizing their Viiv platform. Viiv is a reference design utilizing their dual core processors intended for home digital entertainment. At present, Apple has not adopted the Viiv design/name in its computers, but there had been speculation that they might.

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70 months ago
Doesn't Viiv just mean DRM "features" that we don't want? From everything I've heard about it, I pray that Apple doesn't adopt it.
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70 months ago

Otellini discussed the successful launch of the Core 2 Duo processor which powers the latest iMacs:

He also discussed their plans for 45nm products across desktop, mobile and server lines as well as the plans to ship Quad-core processors by November.

Quad core by November? :eek:

So, Phil, if the ramp-up of Intel's C2Ds has been the fastest in history, where are the new MBPs?
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70 months ago
well. with that many imacs sold with core 2 duo, no wonder apple is making us wait for the macbook pro update to core 2 duo.

oh well :(
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70 months ago


Otellini discussed the successful launch of the Core 2 Duo processor which powers the latest iMacs


What a stupid idiot, why use mobile chips in desktops and not use any for laptops?! :mad:
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70 months ago
I don't think Apple will adopt VIIV at least in the name exactly for the same reason that they are not part of the "Intel Inside" campaign. Apple is all about uniqueness while VIIV, Intel Inside are all rubber stamps that other clones use just for being in the "me too" group.
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70 months ago




He also discussed their plans for 45nm products across desktop, mobile and server lines as well as the plans to ship Quad-core processors by November.



Oh hell yes! Im really excited about this. More waiting involved perhaps but hey, I can wait. =D
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70 months ago
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70 months ago
Viiv is a bunch of malarkey.
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70 months ago
From the article: "With Core2 Duo we have the best performance, from the thinnest notebook to dual processor servers, and we are very pleased with the way this product is ramping."

You don't have it ramping in any notebooks. Nimrod.
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70 months ago
Well the ViiV stuff only matters in Windows Media Center, so I can't see it making any kind of appearance in Apple's stuff. There might be some ViiV integration in iTV, but I doubt it. Thus far, ViiV has been little more than over-marketed vaporware.

Today's announcements from Intel and DirectTV bring a little life to the platform though, it will be interesting to see what happens with that and iTV. More exciting was the announcement about the upgraded integrated graphics chip which can do Aero Glass in Vista, which would bring a much needed bump to the chips in Mac Minis and Macbooks. If we're not going to see seperate graphics cards, we might as well get better integrated ones.
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