iTunes Movie Rentals to be Announced at WWDC?
MacRumors reported last month that movie studios had mixed feelings about Steve Jobs, some regarding him as a friend and some as a foe, and Think Secret's report indicates that the studios have won this negotiation round, limiting movies to rentals instead of outright purchases, with playback limited either by number of viewings or by an expiration date.
Deals with Walt Disney Studios, Universal Studios, Paramount Pictures, and Warner Brothers Pictures are said to be complete, with others in progress.
Apple's decision to implement a rental model for movies is a major departure for the company and Mr. Jobs. Apple had been trying for months to persuade the movie studios that the a-la-carte model of buying individual titles, as the iTunes Music Store offers with music, was the way to go. The studios, however, has been fixed on offering only a subscription or rental-based model.
Top Rated Comments
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Start "TS isn't accurate/only for the US" whining in 3, 2, 1…
If I'm going to spend all that time downloading a movie, I should at least be able to keep it. Bah.
You've never streamed a Quicktime movie? You don't have to wait for it to end before you start watching it, unless of course you were going to watch it on an iPod…
If I'm going to spend all that time downloading a movie, I should at least be able to keep it. Bah.
I'd rather them just be streamed if it is indeed going to be rentals.
I'm sufficiently excited. Here's hoping for higher quality (than the current TV shows) and Netflix-esque pricing.
Start "TS isn't accurate/only for the US" whining in 3, 2, 1…
I was trying to avoid the whining, but now that you bring it up... when is apple going to bring the video content to other coutries?
and if the rumors are true about the mac pro being announced also, that's alot of new goodies from Steve.
I don't like the rental model, it could find it's way into the music downloads. A $9.99 movie download at good quailty would be realy attractive. (too own)
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