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Apple + Best Buy Update: Just A Pilot?

An in-depth report by AppleInsider is shedding more light onto the recent appearance of Apple's full line of Macs at select southern California Best Buy stores. Contrary to the initial report by ZDNet which was based off of statements by analyst Samir Bhavnani, the current program is only a seven-store pilot.

However, Best Buy has indicated that it is prepared to scale the Mac pilot program "rapidly" if it proves to be a hit, according to Steve Lidberg and David Niederman, two analysts with Pacific Crest Securities. They say a fortified relationship with the electronics retailer will present Apple with the opportunity to bulk up on its domestic retail presence.


Best Buy is North America's #1 consumer electronics retailer and sells home and car audio products, CD/DVDs, and home appliances (washers/dryers/microwaves/etc) in addition to computer-related products.

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74 months ago
I knew it wouldn't all start at once. 7 stores sounds right. In a few months, it may go nation wide, or they may drop it. Let's wait and see.
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74 months ago
It'd be a great way to increase Apple's market share-not many people (including me) have "easy" (ie not having to travel several hours) to get to an Apple store :(
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74 months ago
Im glad because Im not to sure how smart BB's team is around the nation. Around here they tried selling me an iPod calling the click wheel the "fly wheel." Im sorry but you should call the main features of the product by the right name.

And like the sale's clerk new more that me *rolls eyes*
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74 months ago
As long as the Best Buy employees actually take five minutes to learn the main features of the machine before trying to sell me one... i'll be happy.
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74 months ago

As long as the Best Buy employees actually take five minutes to learn the main features of the machine before trying to sell me one... i'll be happy.



Is that even realistic considering the sheer volume of SKU's BB sells? My guess is BB is for people already familiar with a product via TV, word-of-mouth, or online research, and a direct sale approach with qualified sales reps is limited to Apple Stores and (remember them?) the faithful long-term Apple authorized retailers.

Rocketman

Free advise. Buy from someone willing to give service AFTER the sale.
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74 months ago
At least you'll be able to buy a Mac at one of these seven stores, unlike another big computer company I know... :D
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74 months ago
I'm not so sure it's a good idea unless there will be full time Apple reps at the store.

BB employees aren't the brightest crayons in the box, I can just imagine a potental switcher who knows nothing about Macs walking into the store:

Customer: "So, I can check my email, chat with friends, and surf the web with this thing, right?"
BB Employee: "Uhhhhhhh......I'm not sure if Macs can do any of that. I think you need Windows for that sort of thing."
Customer: "OK, I'll take this HP then"

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Customer: "So, if I buy this digital camera, and this Mac, they'll work, right?"
BB Employee: "Uh......the box for the camera says Windows is required, so I guess it won't work."
Customer: "You don't know if it will work with that iPhoto thing I've read about?"
BB Employee: "Ummm....guess not. The box says Windows"

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Customer: "What's the difference between this Mac and that eMachines computer?"
BB Employee: "The eMachines has 2 buttons on its mouse, and with computers, more is better so you want that one"


You get the idea. I just don't see it being good for Apple's sales.
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74 months ago
Personal and typical mac consumer opinion:
I would look and see a mac in a best buy, but I would never buy one in a best buy.
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74 months ago
So what is BestBuy? Is it like Tesco/Walmart in England?
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74 months ago

Personal and typical mac consumer opinion:
I would look and see a mac in a best buy, but I would never buy one in a best buy.


Mac people wouldn't, but how about potential windows switchers? They probably aren't even going to the Apple Stores, so this gives more options other than CompUSA or other smaller resellers.
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