SigmaTel To Supply Next-Gen iPod Shuffle Chip?
Samsung and PortalPlayer were among other competitors for the contract, and according to the analyst, Samsung may have originally won the contract. However, when Samsung announced last month that it had secured contracts with Apple for future flash iPods, Berger believes Apple may have had a change of heart.
It is not surprising that Apple would 'punish Samsung for commenting publicly about its position within the iPod Nano follow-on, and we believe that SigmaTel is likely to be the resulting beneficiary of the Samsung executives gaffe, [Berger] added.
Currently, the 5G and iPod Nano use PortalPlayer chips and the Shuffle uses SigmaTel chips. As rumor stands currently, next-gen Shuffles will use SigmaTel chips, Nanos will use Samsung chips. Currently, the 6G iPod contract is unknown, and "true" video iPod contract is rumored to be still up in the air. Of note, a recent uncorroborated page 2 rumor indicated that the Shuffle was in line to be discontinued.
Top Rated Comments
(View all)Anyone know how the Signa-Tel chips are on battery life in comparison to other player's chips, etc?
I don't understand the importance of this at all :confused:
It's important to those who have stock in any of the companies involved (i.e. Apple, Samsung, PortalPlayer, SigmaTel). For consumers, it doesn't matter too much. It does, however, indicate even more that that page2 rumor was bogus (and thus was placed well on page 2).
I hope not.
Punishing Samsung by canceling a contract that was awarded to them based on their being the best choice for reasons of quality, price, production capacity, or other important factors?
I hope not.
Hey... it's the analyst's reasoning not mine :rolleyes:
It very well may turn out that the whole Samsung-Apple chip was only destined for the nano, and ever was intentioned for the Shuffle, and thus SigmaTel never even lost the Shuffle line in the first place (and therefore, Samsung never won it over).
Punishing Samsung by canceling a contract that was awarded to them based on their being the best choice for reasons of quality, price, production capacity, or other important factors?
I hope not.
Yeah no kidding. That would put Apple's attitude on par with a 5 year old throwing a fit.
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