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SigmaTel To Supply Next-Gen iPod Shuffle Chip?

According to Wedbush Morgan Securities analyst Craig Berger (reported by EE Times), Apple's next-generation iPod Shuffle will use a SigmaTel media processor chip rather than the previously rumored (also by EE Times) Samsung-Apple "PortalPlayer-killer" chip.

Samsung and PortalPlayer were among other competitors for the contract, and according to the analyst, Samsung may have originally won the contract. However, when Samsung announced last month that it had secured contracts with Apple for future flash iPods, Berger believes Apple may have had a change of heart.

It is not surprising that Apple would 'punish Samsung for commenting publicly about its position within the iPod Nano follow-on, and we believe that SigmaTel is likely to be the resulting beneficiary of the Samsung executives gaffe, [Berger] added.


Currently, the 5G and iPod Nano use PortalPlayer chips and the Shuffle uses SigmaTel chips. As rumor stands currently, next-gen Shuffles will use SigmaTel chips, Nanos will use Samsung chips. Currently, the 6G iPod contract is unknown, and "true" video iPod contract is rumored to be still up in the air. Of note, a recent uncorroborated page 2 rumor indicated that the Shuffle was in line to be discontinued.

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75 months ago
Come on, is it really that big of a deal? If Samsung has a better chip, we should be using them. Hopefully this isn't just a punishment...
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75 months ago
And so goes the world of Apple...
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75 months ago
I was under the impression that the Shuffle was being discontinued... I'll be interested if this next gen Shuffle has amazing battery life... if not i could care less.

Anyone know how the Signa-Tel chips are on battery life in comparison to other player's chips, etc?
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75 months ago
thats cool. looking forward lost my last shuffle
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75 months ago
I don't understand the importance of this at all :confused:
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75 months ago

I don't understand the importance of this at all :confused:


It's important to those who have stock in any of the companies involved (i.e. Apple, Samsung, PortalPlayer, SigmaTel). For consumers, it doesn't matter too much. It does, however, indicate even more that that page2 rumor was bogus (and thus was placed well on page 2).
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75 months ago
Ah, thanks for the clarification
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75 months ago
Punishing Samsung by canceling a contract that was awarded to them based on their being the best choice for reasons of quality, price, production capacity, or other important factors?

I hope not.
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75 months ago

Punishing Samsung by canceling a contract that was awarded to them based on their being the best choice for reasons of quality, price, production capacity, or other important factors?

I hope not.


Hey... it's the analyst's reasoning not mine :rolleyes:

It very well may turn out that the whole Samsung-Apple chip was only destined for the nano, and ever was intentioned for the Shuffle, and thus SigmaTel never even lost the Shuffle line in the first place (and therefore, Samsung never won it over).
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75 months ago

Punishing Samsung by canceling a contract that was awarded to them based on their being the best choice for reasons of quality, price, production capacity, or other important factors?

I hope not.



Yeah no kidding. That would put Apple's attitude on par with a 5 year old throwing a fit.
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