Apple's 5th Avenue New York Apple Store Unveiling [Updatedx3]
The grand opening of the 5th Avenue Apple Store is scheduled for May 19th at 6pm (countdown). The 20,000 square feet of underground retail space is marked with a stylish metal and glass cube above ground.
The black plastic wrapping has come off The Cube at the store, and it revealed a surprise--a huge white, floating Apple logo inside. The face of the logo is milky white and about 12-inches thick. It appears to float about half-way back in the 32-foot cube, and about one-third down from the top, suspended from the top of the cube by a substantial stainless steel pole. The sides of the logo are stainless steel.
IFOAppleStore also posted a movie and a set of photos documenting the unveiling.
Apple will be hosting an event/walkthrough on Thursday, May 18th at 10am EST to select members of the press.
The WSJ reports that Steve Jobs was involved in many of the details of the massive retail store:
Mr. Jobs admitted that at one point he ordered workers to replace the metal bolts holding together the glass panels that make up the cube over the company's Fifth Avenue store. "We spent a lot of time designing the store, and it deserves to be built perfectly," Mr. Jobs said.
The store is expected to be open 24 hours a day.
Update: More Details - Open 24 hours a day, 365 days a year. this store will be open from today forever.
The glass cube was designed to let in light and ambiance throughout the day. When Im under here said Johnson canopied by the cube I feel like Im in a public space.
No theatre. MacBook giveaway per hour for the first 24 hours.
Photos from media event: 1, 2, 3. Apple's Press release
Update 2: More photos
Update 3: Steve Jobs's presence at the store unveiling has been confirmed. Photos here.
Top Rated Comments
(View all)
But it does look good.
good to see the NY thing. although "think inside the box" is the stupidest thing ever. "think different" was so badass. now they have to resort to this? "think inside a cube" or something better. "think outside the box but this store'll blow your mind." "who knew thinking in the box was this cool"
i just want a new sloganing scheme to keep align with "think different" and staying different! now it just contradicts itself.
Where does the shop go?
Underground. Theres a 20,000 square feet store underneath - that 'cube' is just an enterance.
i just want a new sloganing scheme to keep align with "think different" and staying different! now it just contradicts itself.
i just dont know what to say to this, it is a sarcastic play on words, even though it is saying think inside the box it really means "we think outside the box".
It also has the connotations that their products give the freedom to think and create rather than the mind numbing tedium of the windows world.
Can those who voted negative please explain their thought process in voting that way please? Its only a news announcement about peeling plastic off some glass for goodness sake!!!!!:confused:
Laughing.
Out.
Loud.
[ Read All Comments ]
Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...
