MacRumors.com

Several readers have reported that Apple's new series of Mac television ads started to air tonight. The new ads (6 total) show two men standing in front of a white background.

The older man says he's a "PC" while the younger (Justin Long) is a "Mac". All ads have been posted to Apple's website. One version goes:

Mac: "Hello, I'm a Mac"
PC: "And I'm a PC"
Mac: "Oh, hey... iPod, nice."
PC: "Yeah, just a little something to hold my slowjam"
Mac: "Oh ya?"
PC: "And it works so seemlessly with iTunes"
Mac: "You should check out iMovie, iPhoto, iWeb cause they all work like iTunes. You know, iLife. It comes on every Mac"
PC: "i-L-i-f-e. Well, I - I have some very cool apps that are bundled with me"
Mac: "Well, like what?"
PC: "Calculator"
Mac: "That's Cool, anything else?"
PC: "Clock"
Mac: "Sounds like hours of fun... (or at least minutes)"

Another security focused version:

Mac: "Hello, I'm a Mac"
PC: "And I'm a PC (sneezes)"
Mac: "Gesundheit, you ok?"
PC: "No, I'm not ok. I have that virus that's going around. "
Mac: "Oh Ya"
PC: "You better stay back, this one's a doosy"
Mac: "That's ok, I'll be fine"
PC: "No, no, do not be hero, last year there were 114,000 known viruses for PCs"
Mac: "PCs... not Macs"
PC: "I think I gotta crash (falls over)"
Mac: "If you think that'll help...

A third version focuses on a review:

Mac: "Hello, I'm a Mac"
PC: "And I'm a PC"
PC: "What are you reading?"
Mac: "Just the Wall Street Journal, it's nothing. Oh no no, "
PC: "Oh it's a review of you"
Mac: "Don't read it"
PC: "Oh, it's from Walt Mossberg, one of the most respected technology experts on the planet. Apparently you are the finest desktop PC on the market at any price. Very nice."
Mac: "It's just one man's opinion"
PC: "I actually got a great review this morning too"
Mac: "Good for you,"
PC: "So we are the same"
Mac: "What was that in?"
PC: "The, um, awesome awesome computer review weekly journal"

The ads end showing an Intel iMac that has an Apple logo on it with the text "Mac". Apple announced that they were launching a new ad campaign last week at the annual shareholders meeting.

Update: All ads have been posted on Apple's site