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$1 Billion Dollar iPod Business

NYTimes reports on the $1 billion dollar iPod accessory business:

Rarely does one product foster such a sizable industry around it. Many of the iPod accessory makers, like Belkin, Kensington or Logitech, cut their teeth making accessories for personal computers. But no one product, not even the Macintosh, created the kind of accessory mania that the iPod has.


Apple is increasing its participation in this market and also exerting more control with its "Made for iPod" logo licensing. Meanwhile, Apple remains tight lipped about the direction they are heading with the iPod. As a result, accessory makers pay close attention to the rumor sites to find out what's in the pipeline.

Belkin's director of Product Manangement was said to be listening to all the rumors leading up to Macworld San Francisco for any insight into which direction Apple may be heading.

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79 months ago
You have to wonder at the dizzying array of accessories available...and they pop up in the weirdest places. I saw a rack of iPod cases at a gas station once. Huh?!
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79 months ago

As a result, accessory makers pay close attention to the rumor sites to find out what's in the pipeline.


It does kinda suck apple is so quiet about releasing things...i hated to wait 2 months to get a decent case for my ipod video....
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79 months ago

TYou have to wonder at the dizzsying array of accessoriese available.

Uh. OK. :rolleyes:


We may start seeing even more Apple-branded accessories in the near future. That's a big chunk o' change not to be capitalizing on.

B
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79 months ago

It does kinda suck apple is so quiet about releasing things...i hated to wait 2 months to get a decent case for my ipod video....


This is ONLY the beginning. The transformation
has now begun. Wi-Fi, Safari, mobile OS X, and
iPod=mobile computer. The Newton
Newly Realized! ;)
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79 months ago
its not surprising. the iPod is simple, the accessories make it feature-rich. its an expensive toy, so people don't mind spending even more money on cases and other accessories as well.
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79 months ago
yeh i was surprised to see a USB adaptor for an ipod at an airport. crazy. who'd of thought? they're everywhere now. i remember when i first got the original back in 2001, no one had even heard of them. people were like 'WHOA!! what is that thing'; "it's an ipod, stores 5 gigs of music!", and they used to say "that's freakin' awesome, i want one". nowadays, they're everywhere. but i still have my original; people say "WHOA!! that thing's a brick! Only stores 5 gigs!?"
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79 months ago
i worked in a kiosk selling mostly ipod accesories for the holiday and my god, there was something new coming out every day. this is a great thing for apple and the ipods future.
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79 months ago

Uh. OK. :rolleyes:


Sorry, I was just trying to simulate what it would look like if I tried to type with my knuckles. :rolleyes: :D
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79 months ago
Hi Belkin staff! No news yet. Check again later.
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79 months ago
The amount of iPod accessories is INSANE, and is a really tough hurdle for MS or anyone to overcome.

My Microcenter has the Macs AND the iPods hidden away in a back corner. But the iPod accessories? Front and center as you walk in.

Which serves indirectly as yet another kind of iPod advertising.
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