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Apple Marketshare on the Rise?

TheStreet provides an analysis of Apple's current market position with respect to its recent popularity. TheStreet also weighs in on potential product releases at tomorrow's Media event. Despite most recent rumors that the event will simply introduce upgraded regular iPods and new PowerBook/PowerMac (dual Core PPC) configs, the article still speculates on the possibility of a video iPod.

That said, the article provides an interesting statistic from the NPD Group:

Through August, Apple's share of the U.S. retail market for computers, excluding online sales, grew to 6.6% from 4.3% in the same period last year, according to market researcher NPD Group.


While the absolute numbers may be up for debate, the relative increase year-over-year is certainly encouraging. Many analysts describe a "halo effect" surrounding the iPod which is said to drive iPod owners to also (or later) purchase Mac computers.

Readers are reminded that Apple will be broadcasting their 4th Quarter Financial Results today at 2pm PT/5pm ET. More details could become available at that time.

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83 months ago


Category: News and Press Releases
Link: Apple grabs 6.6% market share of U.S. personal computer retail market through August

Posted on MacBytes.com
Approved by Mudbug
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83 months ago
You've got to be kidding. That's an amazing number. At first I though back-to-school school district buying would cause that bump (Apple being slightly stronger there than the norm), but I assume "retail sales" don't include the education channel. Today's quartely results call should be veeerrry interesting.

To think, the Mac media was talking about 10% as some magic far off dream number just a few months ago.
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83 months ago
This is for retail sales only - from the article:

"Through August, Apple's share of the U.S. retail market for computers, excluding online sales, grew to 6.6% from 4.3% in the same period last year, according to market researcher NPD Group."

I wonder what the online sales market share is.
Does anybody here know?
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83 months ago

I wonder what the online sales market share is.
Does anybody here know?


I don't know -- but Dell does a heckuva lot of online selling. It might be lower when you take that into account.
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83 months ago
I'm getting a little worried with these analysts talking about video iPods tomorrow. Since ThinkSecret is hardly ever wrong, chances are we won't see video iPods and my stock might show the results when all these analysts are disappointed with tomorrow, although the numbers tonight should excite them.

jon
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83 months ago

I don't know -- but Dell does a heckuva lot of online selling. It might be lower when you take that into account.


yeah i heard from someone at a ciruit city that dell doesn't let stores sell there stuff in the store. That dell only sells online or something. At least that was the crap he gave me when i asked where the dell monitors were
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83 months ago

the numbers tonight should excite them.


The numbers tonight will excite them only if they exceed what all they analysts are already predicting. Apple could have record breaking profits, but if they're less than the $1.3 bil already predicted, the stock will go down.
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83 months ago

Dell does a heckuva lot of online selling. It might be lower when you take that into account.

True--but whatever that 6.6 measures is still an INCREASE of over 50% over the same measurement last year.

That's not bad, considering Mac sales were predicted by ENDLESS fools (OK, me included :p ) to tank until Intel models emerged.
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83 months ago

yeah i heard from someone at a ciruit city that dell doesn't let stores sell there stuff in the store. That dell only sells online or something. At least that was the crap he gave me when i asked where the dell monitors were

That crap is indeed true. There are rare occasions where Dell will setup a kiosk at various places, usually malls from what I've heard.

jon
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83 months ago

The numbers tonight will excite them only if they exceed what all they analysts are already predicting. Apple could have record breaking profits, but if they're less than the $1.3 bil already predicted, the stock will go down.

That seems to have been the norm. I've not followed this very closely, but I remember comments like, no matter how much profit Apple reports the stock always goes down after an earnings report.
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