Apple Relaunches Switch Website

It came down at some time?

First P. Jennings now this! :mad:

It's been this way for a while now.

The site update was much needed. It was over 2 years later and I was still staring at Janie Porche and Jeremiah Cohick...:)

It's been this way for a while now.

Still it is nice to get the attention. I noted this too when doing some apple surfing recently.

I like it! I think Apple might get a 10% market share by the end of this year. :cool:

It's going to be interesting to see how Apple handles a new "switch" campaign. I think it could be quite successful if they pulled it off correctly, but I question the effectiveness if they stay too closely to the previous campaign. Apple has a real opportunity here, what with the recent popularity of the iPod, the impending switch to Intel, etc. - let's hope they don't blow it.

Among the 10 reasons given by Apple on their new site to switch, I find number 7 the most interesting:

"Enthusiast. Fan. Addict. Ever hear a PC user described this way? When you buy an Apple computer, you realize why so many people who try a Mac never go back. And then you begin talking to those people, sharing stories, getting advice. The Apple user community enjoys support from all sides: the Genius in the Apple store, the musician on that message board, the photographer next door. They all share a common bond forged by one decidedly uncommon computer."

Apple has clearly taken notice of its enthusiastic user base, and is using it as a selling point. Very interesting, and very insightful, IMHO. Apple really does pay attention to grass roots sites like this one. So to welcome any new Windows switchers, in a now officially Apple-sanctioned kinda way, I'd just like to say OMFG DELL AND TEH MICRO$OFT ARE TEH SUX0R!!!

It was over 2 years later and I was staring at Janie Porche and Jeremiah Cohick...:)

Who and who?

Anyway, I rather like the new Switch site. It certainly does mention the iPod frequently. Well it never hurts to drop names when they're good names.

I like it! I think Apple might get a 10% market share by the end of this year. :cool:

I can guarantee you it will not be that high. (Are you a betting man? :p ;)) Apple's market share is what, approximately 3% right now? That would be over a 300% increase, which would be far too great of an upward swing to realize in such a short period of time. It's just simple math and economics. :cool: