MacRumors.com

One user noted that Apple has relaunched their switch website found at http://www.apple.com/switch.

The website previously featured stories and advertisements from their 2002 "Switch" Ad campaign. (videos).

The new site continues to promote switching from Windows to Mac and is divided into the following sections:

- Considering a Mac
- Choosing a Mac
- Buying a Mac
- Moving Your Stuff to Mac
- Getting Started

There had been rumblings that Apple would be launching a new Switch-based ad campaign to build on the success of the iPod and enticing Windows iPod owners to the Mac platform.

Recent comments by Errol Morris revealed that he may be involved in the upcoming ads.